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Keyword Research for Digital Marketing | smbelal.com

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Keyword Research for Digital Marketing | smbelal.com

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  1. KEYWORD RESEARCH For Digital Marketing

  2. TABLE OF CONTENTS -02- -01- -03- -04- INTRODUCTION IMPORTANCE OF KEYWORD RESEARCH DM STRATEGIES REQUIRED FOR KEYWORD RESEARCH FINDING THE BEST KEYWORDS FOR YOUR CONTENT

  3. INTRODUCTION You know you have to find just the right keywords for your digital marketing campaign, but what are they? It’s a big question, as well as an overwhelming one. To help you get a grasp on your keyword research, we’re sharing a few ways that other businesses unearth the right keywords to drive consumers to their sites. Best of all, you can get started with many of them right away!

  4. REASONS WHY KEYWORD RESEARCH IS SO IMPORTANT Your competitors will beat you in search engine results It gives you topics for content Keywords are what users search for #1 #3 #5 #2 #4 You’ll understand user intent better Without them Google won’t know what your content is about

  5. Content marketing DM Strategies required for keyword research SEO Content marketing depends on keyword research to be successful. You’ll need to do keyword research prior to creating content so that you know exactly what to talk about.  SEO is the process of improving your website so that it can rank higher in search engine results pages, and your pages can’t be improved unless they target the right audience with the right keywords. Pay-per-click advertising PPC is a strategy in which you pay to place ads in search engine results, but you only pay when your ad is clicked. Your ads target customers by utilizing target keywords – and the competition level of keywords is what determines how much you pay. 

  6. FINDING THE BEST KEYWORDS FOR YOUR CONTENT BE NOSY REVIEW YOUR ANALYTICS TRY GOOGE’S KEYWORD TOOL Go to your top three competitors’ websites and click “CTRL” and “U” at the same time. You’ll be awarded the source code for the page. Now, click “CTRL” and “F” to see the “find” search box. Type in “keyword” and see what you get. If your competitors are trying to boost ranks for keywords, they’ll probably have them listed in the meta tags toward the top of the source code. Write these down. You don’t necessarily have to use them verbatim, but they’re a great starting point. Most analytics packages, whether free or paid, are going to have a keyword component. This gives you a better understanding of how people are discovering you online. Sometimes, the keywords won’t make sense. But other times, you’ll start to see patterns emerging. Pay special attention to the language that people are using. If you’re not mimicking their verbiage in your keywords, you’re not going to have a high rank when they search. Google has a nifty free piece of software called the Google Keyword Tool. As soon as you set it up, you can start inputting keywords. The tool will then help you determine which variations of them will work best for your needs. You can also input your website into the Google Keyword Tool. Google will run a cursory search and send back ideas on keywords.

  7. 1 2 3 KEYOWRD RESEARCH BEST PRACTICES RECOGNIZE THAT KEYWORDS ARE GOING TO CHANGE WHEN WRITING CONTENT AND USING YOUR KEYWORDS, AIM FOR READABILITY START WITH LOW-HANGING FRUIT, THEN BRANCH OUT You won’t be keeping the same keywords forever, and that means you’ll have to change your on-page optimization. As an example, does anyone say “telephone” anymore? Nope. We say “cell phone,” “mobile phone,” “Android,” “iPhone,” and maybe “smartphone.” That will no doubt change in the future, too. Stay on top of trends, and you won’t get left behind. Keyword stuffing is never a smart idea. Typically, it backfires from a user experience (UX) standpoint, as well as a search engine ranking one. If you’re new to content development and aren’t working with a professional web marketing team, start by only emphasizing two or three keywords on a page. A two to five percent optimization amount should get you a little traction.  Low-hanging keywords are basic, such as “best organic cat food” and “buy cheap used car online.” Organize some of the top low-hanging keywords, and then start to add to them to make them long-tail. 

  8. WRAPPING UP! It’s time to do a little keyword research. Just 30 minutes will get you to a better place than you are now — and will show you how effective simple keyword researching measures can be.

  9. THANKS FOR WATCHING! Does anyone have any questions? hello@smbelal.com smbelal.com /xhubho

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