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Undelivered cross-border mail A mailer’s perspective. The Universal Postal Union Global Addressing Summit April 23, 2010 By: Daniel Rutenberg Vice President of Marketing. IAPA, part of the Collinson Group.

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undelivered cross border mail a mailer s perspective

Undelivered cross-border mail A mailer’s perspective

The Universal Postal Union

Global Addressing Summit

April 23, 2010

By: Daniel Rutenberg

Vice President of Marketing

iapa part of the collinson group
IAPA, part of the Collinson Group

IAPA is part of The Collinson Group, a privately owned company with an annual turnover of more than $180 million

slide3
Undelivered cross-border mail

A mailer’s perspective

  • Will illustrate the economic impact
  • Will provide recommendations

… for the benefit of other mailers facing similar issues

direct marketing
Direct Marketing
  • Volume of Mail
    • Several millions
    • Declined over the past few years
  • Database
    • Cleansing
    • Data is current

Addresses are deliverable!

direct marketing campaign
Direct Marketing Campaign
  • Mailing lists
    • One of the most significant keys for success in DM is your list!
  • Data Processing Computer Bureau
    • Data hygiene & cleansing
    • Merge/Purge
    • Address standardization
slide7

Data Output Ready - Canada

Data Output Ready – Mexico & Venezuela

international postal distribution services
International Postal & Distribution Services
  • Postal rates have increased over the years
  • Postal costs have increased from 15-20% to 35-50% of total mailing costs!
  • In most cases, postage cost is determined by piece & piece weight!
international postal distribution services10
International Postal & Distribution Services
  • Work with reputable Postal and Distribution Service providers
  • We have tested multiple mail drop points & services around the world
  • Mail drop – transition to local postal administration
slide11

POSTAL LIMBO

Where is my mail?

responses received
Responses Received
  • Responses started to come in!
  • Response rate of 0.25 to 3%
  • What happened to the 99.75 or 97% of the recipients that didn’t respond to your offer?
  • Returned and undelivered mail (UAA)

DID I SAY RETURNED AND UNDERLIVERED MAIL?

undelivered mail
Undelivered Mail
  • You are going to have mailing pieces that will not reach its final destination
  • It is imperative that you get the returned and undelivered mail back to you
  • This could help you saving money!
undelivered mail14
Undelivered Mail
  • Returned mail is categorized
  • Identify trends & take proper actions
  • Lacking of Global Delivery Point Validation (DPV) Systems
undelivered mail15
Undelivered Mail
  • Requirements to make a mailing address deliverable
  • Countries with no postal codes or descriptive addresses vs. countries with grid or planned address systems
  • We receive more undelivered mail from developed and developing nations than from underdeveloped countries
  • We get 5% of returned and undelivered mail
the economic impact of undelivered mail
The Economic Impact of Undelivered Mail
  • It’s determined by the number of pieces that didn’t reach their destination
  • Mailers should avoid mailings these names over and over
  • Suppress undelivered names, this could save you money over time
  • Helping the environment by mailing less pieces that will end in land fields
tools resources
Tools & Resources
  • Mail delivery has improved over time
  • Available resources:
    • Addressing tools and POST*CODE®
    • Postal codes and addresses look-ups
enhance customer experience
Enhance Customer Experience
  • Empower the users with Data Capturing
slide19

Considerations & Recommendations

  • Universal “Do Not Mail” Files
  • COA notification in foreign countries
    • Service or cost center for Posts, impact to terminal dues?
  • Mailers to consider costs for usage of “Do Not Mail” and/or COA files
  • Barcoding
slide20

Conclusions

  • Pay attention to your undelivered and returned mail
  • Posts need to talk to mailers more often
  • Posts need to educate mailers
  • Posts and mailers need to implement and adopt these best practices!
slide21

Thank you! Q&A

Daniel Rutenberg

Vice President of Marketing

Tel: 972 535 0401

Fax: 972 535 0284

Daniel.Rutenberg@iapa.com