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Dive into the transformative effects of the car on America's economy, the emergence of a consumer society, the pioneering efforts of Charles Lindbergh, and the rise of mass communication in the 1920s. Explore how the assembly line revolutionized car production, leading to affordability and widespread ownership. Discover the concept of disposable income and other popular products of the era. Examine Lindbergh's determination to revolutionize aviation and the growth of radio and advertising as powerful mediums of communication. Discuss the ways advertisers compete for consumer attention today.
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Unit #7The Roaring 20s LESSON #7:3 Economy of the 1920s p. 212-216
In what ways did the car change America? • Watch a brief presentation from “networks” • Then, watch the video. • Jot down a few ways from the presentations
The Assembly Line • Henry Ford perfected the assembly line make cars faster &cheaper • What changed, because of this ? • How does the Assembly line work?
Consumer Society • Car ownership was the start of American becoming a “consumer society” with a “disposable income” • What does that mean? • What are some other products of the 1920s?
Charles Lindbergh • Planes had been used prior to the 1920s • But, use was limited to mostly: • _____ delivery • ___________ • Novelty flying • Charles ____________was determined to change that. • In 1927, he took on a challenge to fly nonstop from ______ to _________– the first EVER
Mass Communication • Radio • Invented in 1913 • What changed in the 1920s? • Advertising • Now that we had become a consumer society, companies competed for attention of the consumer • What are some ways advertisers do that today? • With your group, come up with three different examples.
