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Lobbying. lecturer: Sebastian Aki Abredadt Mart.No.: 171711 Course: MPE1. Basics Lobbying in Business practice Lobbying in the European Union Case ( The Sugar Campaign, Kenya ). Content. Content Basics Lobbying in Business practice Lobbying in the EU Case.

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lobbying

Lobbying

lecturer: Sebastian Aki Abredadt

Mart.No.: 171711

Course: MPE1

content
Basics

Lobbying in Business practice

Lobbying in the European Union

Case (The Sugar Campaign, Kenya)

Content

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

definition
“ to try to persuade a politician, the government or an official group that a particular thing should or should not happen, or that a law should be changed.”

source: Oxford dictionary, 2009

Definition

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

what is lobbying
Testifying at a legislative hearing in support or opposition to a legislative measure.

Discussing a legislative measure with a legislator in the legislator’s office.

Developing legislative measures, including holding or attending stakeholder meetings.

Session testimony stating support of the agency budget

What is Lobbying?

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

slide5
Employee A drafts testimony opposed to specific legislation for employee B. Employee B submits the testimony to a legislative committee.

YES, but only Employee B

Quiz

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

lobbying in business practice
Lobbying in Business practice

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

  • Tasks of Lobbyists
  • Prospects on Lobbyist
  • Target setting
  • Implementation phase
tasks of lobbyists
Managing concerns and interests of Companies.

Defining arguments and statements

Designs political speeches.

Looking for allies.

Canalizes facts and concerns to the proper policy maker.

Acquisition and conditioning of exact data.

Tasks of Lobbyists

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

prospects on lobbyists
Proper knowledge regarding the matter.

Proper knowledge about responsibilities, processes and respondent.

Estimation of consequences.

Acting emotionless.

Screening important from unimportant.

No camouflage

prospects on lobbyists

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

target setting i
target setting I

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

Target  enforce their interests addressing the right decision maker.

  • Prevent a decision.
  • Slowing down the decision making process.
  • Change content of decision.
  • Bringing an issue on the political agenda.
  • Avoid that a topic gets mentioned during political debate.
target setting ii
target setting II

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

  • Inside out model of Lobbying.
    • Company policy or Corporate planning
    • e.g. for releasing a new product certain laws have to be changed.
  • Outside in model of Lobbying.
    • Targets result out of the political agenda.
    • e.g. Preventing regional management which could avoid the enlargement of a production site.
planning process i
planning process I

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

  • Research on time axis
    • When will the decision be made?
    • When can the Company interact?
    • Deadlines to consider?
    • When will the Company be injured?
  • Content related Research
    • Content of topic?
    • Involved actors? Their motivation and arguments?
    • Reconciliation with political parties .
    • Position of the opposition.
planning process ii
planning process II

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

  • Content related argumentation
    • Which impact does a decision have?
    • What is the concrete claim?
    • Legal and or technical aspects.
  • Political argumentation
    • Pointing out advantages for politician and party
    • Which oppositional arguments will be provided by others?

Argumentation catalog ideally “win-win” situation

implementation phase
implementation phase

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

  • direct Lobbying
  • gassroots Lobbying
direct lobbying
direct Lobbying

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

  • Communicating your views direct to a legislator.
  • Information & support for the legislator.
    • Development of political instruments (e.g. applications)
    • Pre-formulating of bill material
    • Composing speeches and presentations for legislators.
    • Providing material (e.g. studies, survey results, support on technical questions…)
    • Help shaping the political agenda
grassroots lobbying
grassroots Lobbying

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

  • trying to influence the public to express a particular view to their legislators about a legislative proposal.
  • Most likely long term campaigns.
  • Target is segmented public, intermediate persons or groups.
  • Concept of “Opinion Leader” (e.g. Journalists or Scientists)
lobbying in brussels
Lobbying in Brussels

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

  • Cornerstones
  • Who is Lobbying
  • Legislative decision-making
cornerstones
Cornerstones

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

  • Single European Act (SEA).
  • internal market
  • Maastricht Treaty (Treaty on EU, TEU)

Source: http://www.euro-dollar-currency.com/maastricht_treaty.htm

who is lobbying
Who is Lobbying

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

  • Interest group categories:
    • Business (companies and trade associations)
    • Territorial (nation, regional and local level)
    • Collective (workers, environment, human rights etc.)
    • Public affairs consultancies (firms specialized on EU matter)
  • Associations:
    • Union des Industries de Communauté européenne
    • American Chamber of Commerce to the European Union
    • European Round Table of Industries
    • Conseil Européen des Fédérations de l’Industrie Chimique
    • World Wide Fund (WWF), Greenpeace
legislative decision making
Legislative decision-making

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

European

Commission

Council

Of Ministers

European

Parliament

Conciliation

Committee

adopted as

European act

the sugar campaign kenya i
The Sugar Campaign, Kenya I

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

  • Lobbying can help poor people.
  • Target:

Using political pressure to change the mechanism which sets the price of sugar in Kenya.

  • Background:
    • 2001 five million people depend on sugar production
    • 1998 – 2001 smaller farmer didn’t get paid for their crops.
    • Power in the industry lay with six sugar factories, which were seen to be vehicles for political patronage.
the sugar campaign kenya i i
The Sugar Campaign, Kenya II

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

  • Lobbyists
    • Collation of Kenyan NGO’s
  • Actions
    • Organizing and supporting Sucam (Sugar Campaign for Change)
    • Informing small-holder farmers about the structure of the sugar industry and the Sugar Bill;
    • successfully lobbying Ministers to amend the parliamentary bill to include producer representation on the regulatory authority (the Kenya Sugar Board);
    • campaigning against cuts in the price paid to farmers for sugar cane and cheap sugar imports into Kenya.
list of reference
List of Reference

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

  • Coen & Richardson: Lobbying the European Union

ISBN 978-0-19-920735-0, Oxford University Press NY 2009

  • Valeria Marziali: Lobbying in Brussels

ISBN 3-936183-55-4, Rheinische Friedrich-Wilhelms-Universität Bonn 2006

  • Miriam Meckel: Unternehmenskommunikation

ISBN 3-834909-73-4, Gabler Verlag 2008

  • State of Oregon: egov.oregon.gov/DAS/docs/LobbyingPresessionPrimer.PPT Presentation, November 2009
  • http://www.euro-dollar-currency.com/maastricht_treaty.htm

Internet, November 2009

  • http://www.mango.org.uk/guide/files/sugar-campaign.doc

Internet, November 2009

  • http://www.glsen.org/cgi-bin/iowa/all/news/record/975.html

Internet, November 2009

thank you for your attention
Thank you for your attention

Content

Basics

Lobbying in

Business practice

Lobbying in the EU

Case

Thank you for attention