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EFFECTIVE LOBBYING. DEVELOPING A STRATEGY AND TACTICS TO USE. What do we mean by Lobbying?. Persuading People who have a say in decision making to do what we want. Why?. We all have an important role to play in educating public officials about issues and concerns they deal with.

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effective lobbying

EFFECTIVE LOBBYING

DEVELOPING A STRATEGY

AND

TACTICS TO USE

Rose Conway-Walsh

what do we mean by lobbying
What do we mean by Lobbying?
  • Persuading People who have a say in decision making to do what we want.

Rose Conway-Walsh

slide3
Why?
  • We all have an important role to play in educating public officials about issues and concerns they deal with.
  • Politicians need votes in order to get elected. A strong grassroots network of constituents represents a vote generating (or alienating) engine that a good candidate or elected official cannot afford to ignore.

Rose Conway-Walsh

strategy
STRATEGY

Rose Conway-Walsh

objectives
Any lobbying effort must begin with a sense of it’s goals.

What are the long-term goals and what are the short-term goals in terms of process and the people you want to get involved?

These goals need to be defined at the start in a way that can launch an effort, draw people to it and sustain it over time.

OBJECTIVES

Rose Conway-Walsh

how to influence
Be Well Briefed (forewarned & forearmed)

Be Well Timed (Its no use lobbying for something after the decision has been made)

Well Aimed (target the right person)

Well Developed (bit by bit graduating to the more difficult ask)

Well Behaved (don’t ever become angry)

How to Influence

Rose Conway-Walsh

how to influence7
Well Judged (Be careful with your use of the media)

Well Written – get to know the format for Standing Orders/PQs etc. Make it easy to use.

Be Well Prepared – Index items every day, build up sources for information, good retrieval system

Always be on the lookout for an opportunity to advance your case.

How to Influence

Rose Conway-Walsh

audiences
AUDIENCES
  • Who are the people and institutions you need to move.
  • This includes those who have the actual formal authority to deliver the goods (I.e. legislators) and those who have the capacity to influence those with formal authority I.e. THE MEDIA.
  • AN EFFECTIVE LOBBYING CAMPAIGN REQUIRES A CLEAR SENSE OF WHO THESE AUDIENCES ARE AND WHAT ACCESS OR PRESSURE POINTS ARE AVAILABLE TO MOVE THEM.

Rose Conway-Walsh

who are the people who make the decisions that affect our lives
Who are the people who make the decisions that affect our lives?
  • County Councillors
  • TD’s
  • Senators
  • Ministers
  • MEP’s
  • Organisations
  • Institutions
  • Public Officials

Rose Conway-Walsh

message
MESSAGE
  • All Messages must be rooted in the same basic truth and be tailored differently to different audiences depending on what they are ready to hear.
  • Must appeal to the audience’s self interest

Rose Conway-Walsh

methods of delivery
METHODS OF DELIVERY
  • Telephone
  • Letters
  • E-Mail
  • Press Releases/Letters to the Editor
  • Hire a Lobbyist
  • Meetings
  • Site Visits

Rose Conway-Walsh

letter writing
Letter Writing
  • Every person who writes represents many others who feel the same but don’t write
  • Be clear about what you want
  • Make it real – use an example
  • Ask for a direct response with his/her positon

Rose Conway-Walsh

meetings visits
Meetings/Visits
  • Keep your Group Small
  • Make your group diverse
  • Discuss in advance how to handle the meeting
  • Be direct but not threatening/Don’t Be Fobbed Off
  • Know your facts
  • Leave informational material
  • Try to put timings on agreed actions

Rose Conway-Walsh

letters to the editor
Letters to the Editor
  • DECIDE THE ONE THING YOU WANT TO SAY AND SAY IT WELL – NOT SEVERAL THINGS BADLY.
  • Are you responding to previous editorial or is it a “soapbox letter” – make it clear. In the first sentence.
  • Be brief – Focus, Force & Style
  • Remember Newspapers are in the NEWS business.

Rose Conway-Walsh

follow up
FOLLOW UP
  • Send a thank-you note.
  • Repeat commitments that were made in the meeting and your understanding of them.

Rose Conway-Walsh

fundamentals for effective lobbying
Be Fair and Reasonable

Kill them with kindness

Be Realistic and willing to compromise

Never leave in anger

Contact with regularity

Be Actual and Factual

Give credit where credit is due

Don’t get too emotional

Education, Motivation and Activation

Prioritise concerns

Everything in Writing

Do not accept generalities

Fundamentals For Effective Lobbying

Rose Conway-Walsh

evaluation
EVALUATION

Rose Conway-Walsh