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Communicating Change in Education: Overcoming Challenges

Learn valuable lessons on effective communication during organizational change in the education sector. Explore the key role of senior managers as messengers, the importance of face-to-face and internal channels, and the need for measurement throughout the process. Discover strategies for engaging staff and stakeholders, utilizing technology, and addressing individual concerns. Join us on the journey of change in education.

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Communicating Change in Education: Overcoming Challenges

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  1. The RPA in Education:Communicating Change Tuesday 9 December 2008 Gavin Boyd Chief Executive DesignateEducation and Skills Authority

  2. Change - A Constant Challenge “The presumption of certainty fades as the pace of organisation change increases” (Clampitt and DeKoch, 2001)

  3. Learning Points From Health • Messenger - Senior Managers in existing organisations key providers of information • Message - How does this effect me? • Medium – face to face and internal channels the most effective • Measurement –should be an explicit and integral part of the change process

  4. ESAIT Communications to Date • Communications Research • www.esani.org.uk • ESAIT Update • RPA News • Face to face meetings with staff • Communicating Change Consultative Group (CCCG) • Engagement with organisations and staff unions

  5. Learning Lessons – Moving Forward • Setting out the journey ahead • Communicating on the ‘Me’ issues – staff transfer, location, recruitment, redundancy etc • More research and measurement, more face to face meetings – supported by other media, more engagement, more exploiting of technology • No more stop/start?

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