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A Pervasive Internet?
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  1. A Pervasive Internet? Enabling the 21st century home and community Chris Dalton Project Director Broadband Xchange Service Provider Industry Association 3 December 2002

  2. Promised Land … or Electronic Nightmare? “All modes of communications we humans have devised … are coming together now into a single electronic system, driven by computers. Although this new communications system will bring us many benefits, it will also put us in danger of losing our individual liberty.” J.Wicklein 1979

  3. Complexity? High prices? Inadequate technology? Lack of ‘killer applications’? Lack of consumer understanding? Consumer apathy? Consumer fears? Insufficient service choice? 23 years later, we are still waiting. Why?

  4. Broadband paradox • We all believe in the broadband vision • TVs, PCs and mobile phones didn’t need industry conferences to stimulate their uptake • Yet broadband struggles to come of age • A managed implementation strategy that addresses the unique complexities of broadband is essential

  5. Complexity – 1Business decisions • Business risk • Reliance on third parties • Longer term return on investment • Dynamic, converging industry • Business evolution • ICT services evolution

  6. Complexity – 2Business evolution Dial-up connectivity Broadband connectivity Back office systems New products New markets New ways of doing business

  7. Complexity – 3ICT services evolution Email Research Website Teleworking Videoconferencing Supply chain management E-commerce

  8. Complexity – 4Broadband drivers • Price • Government action • Generational change • Service development • Consumer awareness • Infrastructure investment

  9. Complexity – 5Policy levers • New legislation • Additional funding • Government services • Industry collaboration • Research and development • National Broadband Strategy • Government and industry roles

  10. Government intervention MOTIVATION • Choice of service provider • Minimum service requirements • Range of services • Quality of services • Price controls • Economic and social development • Funding • Coordination

  11. Commercial investment MOTIVATION • Increasing demand • Cost reductions • Convergence • Higher revenues • Future markets

  12. Supply sidestrategy options Open (regulated?) access to infrastructure Prescribe Telstra performance Customer Service Guarantee Licence conditions Price caps Cash incentives Networking the Nation Contestable tenders Extended Zones USO contestability pilots

  13. Demand side strategy options Consumer control Residential Community Public sector Demand aggregation Across public sector Across policy initiatives Threshold customer level Anchor tenant ‘Flow on’ SME benefits Awareness raising

  14. Estens insights • Access to broadband is vital for economic and social development • Inadequacy of USO scheme for stimulating broadband developments • Pricing is major impediment • Need for an incentives scheme • Need for a strategy • Government funding

  15. Supply side Infrastructure access Prescription Cash incentives Contestable tenders Demand side Consumer control Demand aggregation Anchor tenant Awareness Policy stocktake Black Current initiatives Red Estens recommendations Green No proposals

  16. Awareness strategies Collaboration Residential uptake Industry ‘verticals’ SME ‘engine room’ for growth Practical ‘how to’ assistance Media BROADBAND XCHANGE

  17. BBX objectives • To stimulate the broadband market to reach its full potential through • Providing the definitive, industry endorsed, user-accepted broadband assistance package • Provision of marketing aids to service providers • Demonstration of broadband value proposition • Industry-wide promotional activities

  18. BBX overview • User friendly, plain English, demand-side initiative • SME focus • Simple value propositions • broadband vs dial-up • standard business tool • real benefits for business • ‘Action’, not ‘call to action’ • Industry collaboration

  19. BBX achievements • Toolkit • a ‘how to’ guide • applications and case studies • www.broadbandxchange.org • Broadband for SMEs brochure • in association with NOIE • Industry collaboration and media coverage In planning • Broadband business advisers • in association with ICAA • Residential broadband usage brochure • Seminar program and survey

  20. BBX collaboration – 1

  21. BBX collaboration – 2

  22. Conclusions • We should aim to make broadband as pervasive, affordable and easy to use as the telephone • The complexity of broadband requires a national broadband strategy • Government/industry collaborative demand side strategies are essential • A national broadband agency is needed