Tier One Strategic Business and Operations Plan A Component of the 2007-2017 Long Range Plan

1. Tier One Strategic Business and Operations PlanA Component of the 2007-2017 Long Range Plan Providing and Promoting Efficient Transportation

2. Strategic Business and Operations Plan • Primary components of plan: • Budget Forecast and Long-term Fiscal Challenge • Long Range Plan Service Tier One • Tier One Capital and Operations Plan • Market Analysis and Route Performance • Anticipated Revenue and Operating Costs • Management and Organization

3. Benefits of Public Transportation • Quality of Life • Transit and paratransit increase access to basic services. • Levels of economic opportunity are increased for people who have access to transit. • Land Use • Transit ridership of 1,000 passengers per hour on surface streets during peak hours equates to an extra lane of traffic in terms of reduction in congestion. • Demand for parking spaces is reduced in areas served by transit. • Economic Vitality • Low-Cost transportation expands employees choices for work. • A vibrant transit system will attract businesses to locate in the Rogue Valley. • Environment • Non-auto travel choices are essential for reducing our carbon footprint.

4. Strategic Business and Operations Plan Federal Funding Although in Peer Group 3, Oregon’s Average subsidy is $44.08 per capita

5. Strategic Business and Operations Plan State Funding ODOT’s Investments in Public Transportation: •Rural operations •Rural intercity connections •Transit Bus replacements •Increased access for low income to jobs •Planning and research •Marketing efforts Ridematch/Vanpool/Rideshare •Travel options information •Economic vitality projects

6. Tier One. Extended Hours and Minor Service Expansion Region Major Destination Southeast Medford Barnett Rd. x N. Phoenix Rd./ RVMC Expand service hours~4am 10 pm All Routes except low productivity routes West White City Table Rock Rd. x Antelope Rd. Saturday Service Base service from 7am to 8pm Tier Two. Tier One, Additional Routes, Express Routes, Peak Service Region Major Destination West and southwest Central Point Twin Creeks TOD. East Medford McAndrews Rd. x Foothill Rd. Ashland Talent Phoenix Circulators West of Hwy 99 in Talent and Phoenix/ East of Hwy 99 in Ashland 4 Hour Peak Service All Routes except low productivity routes Southwest Medford/ Jacksonville Stewart Ave. x Lozier Rd. Express Routes (15 min.) to Ashland and White City Front St. to Ashland Plaza and Front St. to Cascade Shopping Ctr. Northwest Medford Sage Rd. x Rossanley Dr. (North Gate Centre) Tier Three. Tier Two, Additional Routes/ Grid System Region Major Destination Foothills Rd. Corridor from Barnett to Coker Butte Table Rock Rd. Corridor from Midway Rd. to Antelope Rd. Hwy 99 Corridor from Table Rock Rd. to Scenic Ave. Delta Waters TOD Region not yet defined South Ashland Region not yet defined Tiered Service Expansion Prioritized List

7. Tier One, Service One: East Medford

8. Route Time Period Frequency Route 1 Airport 5:00am-10:00pm 1 hour Route 2 West Medford 5:00am-6:00am 1 hour 6:00am - 7:00pm 30 min. 7:00pm-10:00pm 1 hour Route East Medford 4:00am-6:00am 1 hour 6:00am - 7:00pm 30 min. 7:00pm-10:00pm 1 hour Route 10 Ashland 4:00am-6:00am 1 hour 6:00am - 7:00pm 30 min. 7:00pm-10:00pm 1 hour Route 30 Jacksonville 5:00am-6:00am 1 hour 6:00am-7:00pm 30 min. 7:00pm-10:30pm June-Sept only 1.5 hour Route 40 Central Point 4:00am-6:00am 1 hour 6:00am - 7:00pm 30 min. 7:00pm-10:00pm 1 hour Route 60 White City 4:00am - 7:00pm 30 min. 7:00pm-10:00pm 1 hour Tier One Expanded Service Hours

9. Survey and Data by Michael Servoss and Riley Carter, BA 428; School of Business, SOU

10. Tier One, Service Three: White City

11. Tier One, Service Four: Saturday Service • Base service from 7:00 AM to 8:00PM • 1 Hour frequencies • Minimize costs by having less frequencies • Route 60 would resume current route and additional area, White City Loop would not be in service • Route 10 and Route 60 would operate until 10:00 PM providing an inter-city link for night-owls.

12. Tier One Service Enhancement Capital and Operations Plan CAPITAL OPERATIONS Union Employees Non-Union Employees Additional Buses Additional Staff Time to Hire & Train Additional Staff Time to Hire & Train Southeast Medford 0 6 Drivers 14 Weeks Expanded Service Hours 2 11 Drivers 14 Weeks 1 Field Supervisor 8 Weeks 1 Dispatcher 8 Weeks 1 Fueler 8 Weeks 1 Service Technician 8 Weeks 1 Mechanic 8 Weeks West White City Loop 1 4 Drivers 8 Weeks Saturday Service 0 1 Driver 8 Weeks 1 Field Supervisor 8 Weeks 1Dispatcher 8 Weeks Tier One Required Staff 22 Drivers 4 Dispatchers/ Field Supervisors 3 Maintenance personnel

13. Market Analysis and Route Performance We expect RVTD’s ridership to increase by approximately 800,000 trips per year once Tier One is in service, almost double of what we see today. 2007-2008 Current System Performance: 28.06 - Passenger Per Revenue Hour 27% - System-wide farebox recovery 15< - Average Passenger Peak on Routes 1, 2, 30, 40, 60 The average passenger peak for Route 10 is 24.45. RVTD is considering investing resources into this route to alleviate capacity issues. All routes are subject to be modified through a public hearings process.

15. Current Service + Tier One Total Operating Costs and Projections * * All figures are based on RVTD historical budgetary information from 2002-2008 FY.

16. Transit Projects in Medford • Priorities and Immediate Needs Identified in the RVTD Long Range Plan • 1) Re-establish service to East Medford • First on the list of the expanded services plan • 2) Strategies for providing viable service to Transit-Oriented Developments • The Southeast TOD will have transit phased in as it develops • The West Main TOD has unique challenges and requires further planning • The Delta Waters TOD is still conceptual • 3) Consider a fareless route in downtown Medford • All routes begin and end in downtown Medford today. This service would be more feasible once pedestrian traffic increases and parking is managed more effectively to discourage auto use.

17. More Information • Contact • Julie Brown, RVTD General Manager • j.brown@rvtd.org • (541) 779-5821 • Paige Townsend, RVTD Senior Planner • p.townsend@rvtd.org • (541) 608-2429