Media Objectives, Strategies and Planning. Major Factors in Creating and Building a Media Plan. Media Questions. Two basic processes: Planning media strategy, including the specific types of consumers/audiences the messages will be directed to.
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in Creating and Building
a Media Plan
Two basic processes:
Cable TV (Limited)
Reel to Reel tape
1966: 24 hours a day
2006: 24 hours a day
Broadcast TV, Cable TV, Pay TV, VOD
Satellite TV and Radio
Telephone and Mobile phone
Newspapers, Magazines (17K titles)
CD, cassette, MP3, VCR, DVD, PVR
Internet and web, including email, web browsing, PC gaming, Music downloading, P2P
PDA’s, Pagers, Console and Game DevicesCommonly Available Media Vehicles 1966 vs. 2006
and Sales Force?
56.9% of media exposure took place in the home, but 21.1% took place at work, 8.3% in the car and 13.7% in other locations.
MessagesMedia Objectives, Strategies and Planning10. Flexibility