To initiate the assignment, the consultant put the following tasks before him:

1. To initiate the assignment, the consultant put the following tasks before him: • Information need Analysis • Research design in terms of • sources of data (primary survey or secondary) • sample size for primary survey • appropriate questionnaire for primary survey • Analysis of data and interpretation

2. Checklist for areas identified for Information Need 1. Identification of catchments area for Apna bazaar in terms of: a. consumers’ demand b. Production of fruits, vegetables and flowers nearby areas of Lucknow city 2. Understanding the features of consumers’ demand for perishable and non-perishable food products 3. Nature of existing business undertaken by traders for different food products. 4. Cropping pattern and marketing behavior of farmers for perishable and non-perishable agricultural commodities in and around Lucknow.

3. Checklist for areas identified for Information Need 5. Problems observed to different stakeholders in the existing markets for agricultural products. 6. Stakeholder analysis to know the perception of these stakeholders about Apna Bazar and their preferences for successful operationalization of the Apna Bazar. 7. An estimate of revenue and expenditure to KUMP from Apna Bazar 8. An estimate of additional budget requirement to undertake civil and structural modification in the existing market structure.

4. Nature of Information and Identified Sources for Collection of Necessary Data

5. Nature of Information and Identified Sources for Collection of Necessary Data (Contd...)

6. Consumers’ demand for perishable and non-perishable food products • Demographic features • Frequency of commodities purchases • Monthly expenditure on different commodities • Importance of distance in shopping commodities • Preference for packaged products • Preferred locations of purchase for different commodities • Preferred mode of transport for shopping • Timing and companionship during fruits, vegetables and flowers shopping

7. Consumers’ demand for perishable and non-perishable food products • Importance of different product attributes • Importance of different attributes of Market • Shopping during festival/special occasions • Awareness and perception of Apna Bazar • Expected facilities and services at Apna Bazar • Willingness to pay premium charged for grading and packaging • Preference for packaging material

8. Nature of Existing Business undertaken by Traders for different Food Products • Demographic parameters • Nature of Business (wholesale or retail) • Source and method of procurement of fruits, vegetables and flowers • Business expansion plan • Awareness and perception of Apna Bazar • Expected facilities and services at Apna Bazar

9. Cropping pattern and Marketing Behavior of Farmers • Cropping pattern • Estimated quantity of marketed surplus for various commodities • Present marketing behavior for various commodities • Problems encountered in the existing market • Awareness and perception of Apna Bazar • Expected facilities and services at Apna Bazar