PR Case Studies. Tactical Choices. PR Case Studies. Which tactics work best? That depends! Choose communication tactics that fit your objectives and strategies. Tactics should introduce and/or reinforce your key messages . Tactics must fit the message and the audience.
2. People: How may person-hours will it take to implement this tactic?
Does it make sense, given staffing constraints?
3. Time: Given the money in our budget and the staffing available, how much time will it take us to produce the program elements we are proposing?
Newsletters are serial publications (usually monthly) that serve audiences that share common interests and/or characteristics.
Newsletters should be quick-read publications that feature short, timely stories of interest to that focused audience.
Newsletters use informal, sometime folksy writing style since they serve a family-type public.
Newsletters may serve internal or external audiences.
Goodyear Daily Digest, serving 90,000+ employees of the giant tiremaker
E-Inside serving faculty, staff & administration of KSU (online only)
Rotarian, serving members of Rotary Clubs International, a volunteer group
Miller Times, serving dealers and distributors of Miller Brewing products
Cosmetic Dentistry, serving dentists who regularly buy products from Vivadent USA.
District Views, serving the parents, volunteers, and local opinion leaders with news about your local school district
Use when visual message is critical
Expensive to produce and distribute and require expertise beyond most PR pros abilities