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Introduction to Reasons

Introduction to Reasons. Paul S. Kuber, Ph.D. Northeast Regional Livestock Specialist. Objectives. Learn 5 Components of Reasons How to Format Reasons Examples. 5 Components. Accuracy Completeness Terms Organization Delivery. “ Painting the picture ”. Note Taking. Class Name.

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Introduction to Reasons

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  1. Introduction to Reasons Paul S. Kuber, Ph.D. Northeast Regional Livestock Specialist

  2. Objectives • Learn 5 Components of Reasons • How to Format Reasons • Examples

  3. 5 Components • Accuracy • Completeness • Terms • Organization • Delivery “Painting the picture”

  4. Note Taking Class Name Location • Class Name • Location • ID’s and general descriptions • Placing • Discussions, grants, and criticisms 1. 2. 3. 4. Placing Discussion Grant Criticism Discussion Grant Criticism Discussion Grant Criticism

  5. Class 1 Market Steers Washington State University 1. Baldy, Heaviest Muscled, Most Correctly Finished Weak Topped, Straight Hock 2. Red, Nicest Balanced, Soundest Structured Lower Quarter Flattens, Heavy Finished 3. Black – Slick Haired, Lightest Muscled, Big Ribbed, Sound, Correctly Finished, Poor Balanced 4. White Legged, Expressively Muscled, Shallow Bodied, Straight Both Ends, Too Thin Finished Placing 1-2-3-4 Nicest balanced, Soundest structured Flattens through quarter somewhat over finished Baldy, heavier muscled, more correctly finished Poorest balanced and lightest muscled Trimmer and more correctly finished Red, nicer balanced and has more muscle down his top Shallow, straight off both ends, too thin finished White legged, cutability advantage Slick haired, practical – big ribbed and sounder

  6. Accuracy • Only describe details that are obviously true • Avoid making close calls in reasons • Doubt will be construed as a lack of confidence • Inaccurate descriptions drastically lower scores Which is nicer balanced?

  7. Accuracy • Example: Two heavy muscled steers, 1 has a wider top and 2 has more lower quarter. • Rather than identifying one of them as the “heaviest muscled” describe them as the “pair of stouter made steers that offer tradeoffs in muscle shape, and I prefer the wider topped 1 over the thicker quartered 2”. • By doing this the reasons presenter identifies the differences without risking an inaccurate statement.

  8. Completeness • Describe all of the major differences between the livestock – “Big Things” • Leaving out “Big Things” leaves room for doubt • However, limit discussion to the vital reasons for the placing • Other information disrupts logic and organization • Doubt, failure to recognize “Big Things”, and including information that is not relevant to the placing will result in lower reasons scores

  9. Terminology • Speak in terms stock people use • Stay specie specific (examples) • Cattle = Ribeye • Swine = Fat Free Lean • Sheep = Dock • When presenting oral reasons it is imperative to display an understanding of the specie being described. • Illustrating a lack of understanding by using incorrect terminology will result in scores being lower even if the descriptions are accurate.

  10. Organization • “Painting the picture” • Start with “Broad Strokes” – “BIG THINGS” • Defend why pairs are placed the way they are • 1 is heavier muscled and more correctly finished • Complete with “Fine Strokes” – Details • He is not only wider topped and thicker quartered, but also, handles with more finish over his final rib. • Prioritize and discuss the most important attributes first and continue in descending order

  11. Reasons Format • Opening Statement • Introduce class name and placing • Discuss superlatives of 1st place animal • Top Pair • Present “Big Things” why 1st places over 2nd and then describe them • Comparative statements • Grant 2nd animal over 1st and traits they excel the class in • Comparative statements and superlatives where applicable • Criticize 2nd place animal • Descriptive terminology; rarely use comparative terms • Criticisms should reflect the animal on its own merit

  12. Reasons Format • Middle Pair • Present “Big Things” why 2nd places over 3rd and then describe them • Comparative statements • Grant 3rd animal over 2nd and traits they excel the class • Comparative statements and superlatives where applicable • Criticize 3rd place animal • Descriptive terminology; rarely use comparative terms • Criticisms should reflect the animal on its own merit

  13. Reasons Format • Bottom Pair • Present “Big Things” why 3rd places over 4th and then describe them • Comparative statements • Grant 4th animal over 3rd and traits they excel the class • Comparative statements and superlatives where applicable • Criticize 4th place animal • Descriptive terminology; rarely use comparative terms • Criticisms should reflect the animal on its own merit

  14. Openings • Become the producer, what would I want in this situation? • Show Understanding of: • Breeds • Individual Strengths • Breed Complementarity • Production Systems • Profitable livestock production

  15. Openings • Effective openings MUST: • Grab the listeners attention • Be Intelligent • Pertain to the producer’s production goals • Be direct • Relatively short • DO NOT REGURGITATE THE SCENARIO!!!

  16. Pair Openings • Apply to all sets, NOT JUST PERFORMANCE!! • Same opening concepts apply • Outline dynamics of the pair and detail the discussions to follow • In a more challenging pair of contrasting types… • Yet it’s my commitment to… that keeps 2 second • His ability to produce/supply/cater to/end with that makes him the beginning of the middle pair • Etc…

  17. Discussions on pairs • Discussion MUST follow pair opening • Open about terminal value and talking structure doesn’t make sense • Be relatively simple, yet intelligent • If your opening is complex, don’t follow with complex discussions that may confuse the listener

  18. Delivery • Pleasant sincere voice • Conversational voice • NOT yelling or over-exaggerated! • Easy to follow and listen to • Completeness • Livestock Terminology • Organized • Approximately 8-10 ft away from official

  19. Pauses • Pauses need to be used effectively, especially after complex projections • Allows listener to digest statement • Don’t over dramatize

  20. Projections • Same concept as openings • Two types of projections • Production • Progeny • Typically on bulls, boars, rams • Typically two per set • Used in most obvious places, don’t split hairs and get into gray areas

  21. Projections • Progeny projections • Supply the lower input, more functional replacements • Press the scales with heavier pay weights and return more terminal profit • Production Projections • Endure more seasons of service siring the… • Be the lower input replacement • Require less supplement for maintenance

  22. Correlations • Cause and effect relationships • Structure • Studies straighter in his should and hock and consequently takes a shorter stride • Can combine • More Functional in the angle and use to shoulder and knee • Body Types • His tight rib and structure limits his functionality and causes me to question his ability to offer a profitable influence to this producer

  23. Questions?

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