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Extending the “Experience” Frank Moss Director, MIT Media Lab. Today’s technologies are merely sophisticated digital tools … . Tomorrow’s will be truly intelligent and helpful participants in the human world… . About the Media Lab. People with a passion for inventing

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Presentation Transcript
slide1
Extending the “Experience”

Frank Moss

Director, MIT Media Lab

slide2
Today’s technologies

are merely sophisticated

digitaltools…

slide3
Tomorrow’s will be truly

intelligent and helpfulparticipants

in the human world…

about the media lab
About the Media Lab

People with a passion for inventing

technologies that empower people

  • 40+ faculty and researchers
  • 150+ graduate students
  • 150+ UROP students
  • 300+ projects
  • 100 corporate sponsors
slide5
The world’s most famous playground

for technologists from 8 to 80

media lab technologies
Media Lab Technologies
  • Interactive digital media
  • Creative expression and learning
  • Human / physical / virtual interaction
  • Mind and machine
  • Human-robot interaction
  • Human augmentation
media lab accomplishments
Media Lab Accomplishments
  • Hyperinstruments that give skilled performers enhanced expressive capabilities
  • Csound, one of the most widely used software sound systems
  • The first Web-based, on-demand, personalized electronic newspaper
  • E-ink, opening up the possibility of a one-book library
  • Biohybrid prostheses controlled by an amputee’s own nervous system and powered by muscle-like devices
  • $100 Laptop
slide8
Digital Ages

1986

100M

Lotus

slide9
2006

1B

100M

Lotus

Lifestyle

the digital lifestyle of today
The Digital Lifestyle of Today
  • All the world’s information is being digitized, organized, and made easily searchable.
  • Communications, commerce, and entertainment revolutionized
  • “Army of Davids” *

*Glenn Reynolds (Nelson Current, 2006)

digital lifestyle reality check
Digital Lifestyle: Reality Check
  • Technology is far too complex—and so are our lives
  • Are we smarter, more creative, happier?
  • Technology has empowered us in cyberspace—but not in the real world
slide12
Digital Ages

2026

10B

1B

100M

Lotus

Lifestyle

Living

digital living in the future
Digital Living in the Future
  • Normal to be a creator as well as consumer
  • Learning beyond schools
  • Health beyond hospitals
  • Work and play beyond borders
slide14
Grand Challenges

Tele-powers

Brain Gain

Simplicity

slide15
Simplicity

Human-

Centered

Design

Intimate

Interfaces

Models of

the Mind

Technology that is much simpler…

and makes our lives much simpler

slide16
Human-Centered Design

Tomorrow’s city car may be a stackable,

electric, two-passenger vehicle.

slide17
Intimate Interfaces

Attentive objects merge the previously

disconnected physical and digital worlds.

slide18
Models of the Mind

How do we give simple, common-sense knowledge

to our machines?

slide19
Brain Gain

Creative

Expression

Social

Interaction

Learning

Technology that transforms creative expression,

learning, and social interaction for the billions

slide20
Creative Expression

Hyperscore software converts drawings

into musical compositions.

slide21
Learning

New programming languages for children

lead to more creative learning.

slide22
Social Interaction

On-line interfaces need the richness and

expressiveness of face-to-face social interaction.

slide23
Tele-powers

Bionics

Robotics

Sensors

Bionics, robotics, and sensors that transform

the way we work, play, and age

slide24
Bionics

Robotic mechanisms augment the human body

—structurally, neurologically, and dynamically.

slide25
Robotics

Sociable robots are capable of interacting

with people in familiar, human-oriented terms.

slide26
Sensors

Ubiquitous sensors are creating new forms of

interaction and expression for everyday life.

challenges for magazines
Challenges for Magazines

Digital

Delivery

Consumer

Tastes

Content

Creation

the secret to success in the 21st century
The Secret to Success in the 21st Century

“…will involve figuring out a way to

capitalize on the phenomenon of lots

of people doing what they want to do,

rather than—as in previous centuries—

figuring out ways to make lots of people

do what you want them to.”

—Glenn Reynolds, An Army of Davids (Nelson Current, 2006)

consumer tastes
Consumer Tastes
  • Leverage new technologies for understanding
  • reader behaviors and preferences, such as:
    • Data mining
    • Pattern matching
content creation
Content Creation
  • Tap new social and creative networks
  • Aggregate, filter, make searchable
  • Identify and recruit key storytellers
digital delivery
Digital Delivery

Content

D-magazine

Integration

Web

Mag

i-Mag

the idea behind printed electronics
The Idea Behind Printed Electronics:

Using printing presses and electronic inks to

print flexible electronic displays

Goal: Ultra-Low-Cost Flexible Electronic Paper

inkjet printed fully functional electronic newspaper
Inkjet-Printed, Fully Functional Electronic Newspaper

Demonstrated at the

United States Display Conference 2006

bottom line
Bottom Line

Magazine publishers need to become

“continuous learning organizations.”

questions
Questions?

Frank Moss

Director, Media Lab

Massachusetts Institute of Technology

[email protected]

http://www.media.mit.edu

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