Envision Yourself Manual - Lifestyle

Slide 1:Eyewear Frame Selection

Unit 3: Lifestyle Analysis

Slide 2:Lifestyle Analysis

Eyewear should emphasize personal image Talk about attractive new lens technologies and their benefits Wear what you sell Three Keys: Essential Elements: Eyewear should emphasize personal image Know the indicators of lifestyle preferences The essential eyewear wardrobe includes career/casual/evening Two ways to sell lifestyle: image and lens function

Slide 3:The prescription is the key to showing patients they have different needs for their various lifestyles and hobbies Refer to the prescription when making suggestions for eyewear with a variety of lenses and lens treatments

The Prescription

Slide 4:Eyewear should emphasize personal image Know the indicators of lifestyle preferences The essential eyewear wardrobe includes career/casual/evening There are two ways to sell lifestyle: image and lens function

Essential Elements Style and Lifestyle

Slide 5:Presentation refers to an individual’s personal style reflected by their outward appearance Presentation ranges from traditional to innovative Eyewear should always reflect personal presentation Ask what image the patient wants to create

Personal Presentation Style and Lifestyle

Slide 6:Lifestyle choices are indicated by clothing (design, color, cut, and fabric), accessories, hair styles, and make-up or the lack of it Discuss concepts of lifestyle during informal conversation with the patient Is the patient traditional or innovative?

Assessing Style and Type Style and Lifestyle

Slide 7:How does he or she dress for professional, evening, casual and sports events? What image does the patient wish to project? Is the patient considering a lifestyle change or make-over? Determine the patient’s attitude, but don’t prejudge by appearance

Assessing Style and Type Style and Lifestyle

Slide 8:Career/professional Casual/sports/social Evening/dressy Sunglasses An eyewear wardrobe can be built on glasses, contact lenses, or both, depending upon patient needs and preferences

Wardrobe Includes Four Basic Categories: The Eyewear Wardrobe

Slide 9:Avoid the “buy now” hard sell Use a casual and low-key approach Something the patient may want to consider as a future purchase Stress the benefits of sports glasses with protective lenses Let the patient’s reaction be your guide

Don’t Push The Eyewear Wardrobe

Slide 10:Lenses: Polycarbonate Polarized Anti-reflection coating Scratch-resistant Safety lenses Ultraviolet coating Sunglasses may also include these lens enhancements

Lifestyle: Sports and Recreation Lenses and Lifestyles

Slide 11:Lenses: Anti-reflection coating Trifocals Progressive addition lenses High index lenses

Lifestyle: Scholarly/Academic Lenses and Lifestyles

Slide 12:Lenses: Tinted Anti-reflection coating Progressive addition lenses High index lenses Polished edges

Lifestyle: Social/Dressy Lenses and Lifestyles

Slide 13:Lenses: Tinted lenses Contact lenses to change eye color

Lifestyle: Anything Goes Lenses and Lifestyles

Slide 14:Lenses: Tinted Anti-reflection coating Contact lenses (optional) Progressive addition lenses High index lenses

Lifestyle: Professional, In the Public Eye Lenses and Lifestyles

Slide 15:Lenses: Scratch-resistant Polycarbonate Ultraviolet coating

Lifestyle: Grade-school Child Lenses and Lifestyles

Slide 16:Lenses: Polycarbonate Safety lenses Tinted Anti-reflection coating Contact lenses to change eye color Sunglasses with enhancements above and UV protection

Lifestyle: Teenager Lenses and Lifestyles

Slide 17:Lenses: Anti-reflection coating Tinted Progressive addition lenses Ultraviolet coating

Lifestyle: Computer Operator Lenses and Lifestyles

Slide 18:Lenses: Polycarbonate Safety lenses Anti-reflection coating Scratch-resistant Polarized Ultraviolet coating Sunglasses may include these lens enhancements

Lifestyle: Heavy Labor Lenses and Lifestyles

Slide 19:Face Shape: Oblong Coloring: Cool, medium intensity Original eyewear is the incorrect hue and dated Eyewear style ages the face by pulling facial lines downward

Before: The Eyewear Makeover

Slide 20:Face Shape: Oblong Coloring: Cool, medium intensity New eyewear is professional and updated High temple placement and progressive lenses draw the facial lines upward for a more youthful appearance

After: The Eyewear Makeover

Slide 21:Face Shape: Oblong Coloring: Cool, medium intensity New eyewear is professional and updated Progressive lenses draw the facial lines upward for a more youthful appearance

Lifestyle: Evening Wear The Eyewear Makeover

Slide 22:Face Shape: Oblong Coloring: Cool, medium intensity New eyewear is professional and updated Progressive lenses draw the facial lines upward for a more youthful appearance

Lifestyle: Casual Wear The Eyewear Makeover

Slide 23:Face Shape: Oblong Coloring: Cool, medium intensity New eyewear is professional and updated Progressive lenses draw the facial lines upward for a more youthful appearance

Lifestyle: Career The Eyewear Makeover

Slide 24:Face Shape: Oval Coloring: Cool, low intensity Eyewear is the wrong color base Facial imbalance is created by mid-temple placement Attention is focused on the middle third of the face Bridge shape makes the nose appear wider

Before: The Eyewear Makeover

Slide 25:Face Shape: Oval Coloring: Cool, low intensity New eyewear draws attention to the eyes Narrower bridge restores balance to the middle third of the face Almond shape and high temples highlight the cheekbones

After: The Eyewear Makeover

Slide 26:Face Shape: Oval Coloring: Cool, low intensity New eyewear draws attention to the eyes Narrower bridge restores balance to the middle third of the face Almond shape and high temples highlight the cheekbones

Lifestyle: Evening Wear The Eyewear Makeover

Slide 27:Face Shape: Oval Coloring: Cool, low intensity Narrower bridge restores balance to the middle third of the face Almond shape and high temples highlight the cheekbones

Lifestyle: Casual Wear The Eyewear Makeover

Slide 28:Face Shape: Oval Coloring: Cool, low intensity New eyewear draws attention to the eyes Narrower bridge restores balance to the middle third of the face Almond shape and high temples highlight the cheekbones

Lifestyle: Career The Eyewear Makeover

Slide 29:Face Shape: Round Coloring: Cool, high intensity Round shaped eyewear makes face appear rounder and wider

Before: The Eyewear Makeover

Slide 30:Face Shape: Round Coloring: Cool, high intensity Eyewear creates angles that slim and lengthen the face Aviator style with high temple placement creates a high horizontal line that helps add length to the face

After: The Eyewear Makeover

Slide 31:The Eyewear Makeover

Face Shape: Round Coloring: Cool, high intensity Eyewear creates angles that slim and lengthen the face High temple placement creates a high horizontal line that helps add length to the face

Slide 32:Face Shape: Round Coloring: Cool, high intensity Eyewear creates angles that slim and lengthen the face High temple placement creates a high horizontal line that helps add length to the face

Lifestyle: Casual Wear The Eyewear Makeover

Slide 33:Face Shape: Round Coloring: Cool, high intensity Eyewear creates angles that slim and lengthen the face High temple placement creates a high horizontal line that helps add length to the face

Lifestyle: Career The Eyewear Makeover

Slide 34:Face Shape: Base Up Triangle Coloring: Cool, low intensity Eyewear is too dominating and adds width to the widest part of the face

Before: The Eyewear Makeover

Slide 35:Face Shape: Base Up Triangle Coloring: Cool, low intensity Eyewear with AR coating and light gold rims gives the appearance of a rimless frame The depth of the frame helps balance the length of the lower third of the face.

After: The Eyewear Makeover

Slide 36:Face Shape: Base Up Triangle Coloring: Cool, low intensity Eyewear with AR coating and light gold rims gives the appearance of a rimless frame The depth of the frame helps balance the length of the lower third of the face.

Lifestyle: Evening Wear The Eyewear Makeover

Slide 37:Face Shape: Base Up Triangle Coloring: Cool, low intensity Eyewear with AR coating and light gold rims gives the appearance of a rimless frame The depth of the frame helps balance the length of the lower third of the face.

Lifestyle: Casual Wear The Eyewear Makeover

Slide 38:Face Shape: Base Up Triangle Coloring: Cool, low intensity Eyewear with AR coating and light gold rims gives the appearance of a rimless frame The depth of the frame helps balance the length of the lower third of the face.

Lifestyle: Career The Eyewear Makeover

Slide 39:Patients must be informed about the benefits of lenses Be prepared to thoroughly discuss lens enhancements Know the technology and benefits of each lens enhancement Patients can only make informed decisions when they know how lenses will benefit them

Selling the Benefits: Benefits of Lens Enhancements

Slide 40:High index plastic lenses create more attractive eyeglasses with thinner edges and lighter weight Patients like the feeling of wearing the latest technology in lens engineering Because of increased reflections, A/R coatings are highly recommended for high index lenses.

Plastic High-Index Lenses: Benefits of Lens Enhancements

Slide 41:Photochromic lenses automatically darken in sunlight and lighten indoors Glass lenses maintain their photochromic ability for the life of the lenses Plastic lenses will lose their photochromic abilities over a period of time (2 years) Two years is the average life of an eyewear prescription.

Photochromic (light-sensitive) Lenses: Benefits of Lens Enhancements

Slide 42:Polycarbonate has outstanding impact resistance Polycarbonate is the lens of choice for all children Polycarbonate is the lens of choice for adults who are active in sports or whose lifestyle has a large element of risk Polycarbonate is 4x-5x more impact resistant than other lenses

Polycarbonate: Benefits of Lens Enhancements

Slide 43:Polarized sun lenses protect against reflected glare from sunlight on water, snow, and shiny surfaces Polarized sun lenses are excellent UV filters and make ideal driving glasses Regular sun lenses reduce visible light but have little effect on reflected glare

Polarized Sun Lenses: Benefits of Lens Enhancements

Slide 44:UV radiation from sunlight can be harmful to the human eye Polycarbonate and high index lenses include built-in UV protection Other plastic lenses can be treated with chemicals that block the harmful portion of UV radiation

Ultraviolet Protection (UV-coating): Benefits of Lens Enhancements

Slide 45:A/R coatings benefit users in two ways: cosmetic and visual The elimination of surface reflections makes the eyes more visible and natural-looking Removal of surface reflections improves vision by increasing the amount of light to the eyes A/R coatings improve night vision

Anti-Reflective (A/R) Coatings: Benefits of Lens Enhancements

Slide 46:PALs are premium multifocal lenses designed to provide clear vision at all distances There are no visible segment lines so that PALs resemble single-vision lenses The market share for progressive lenses is increasing steadily

Progressive-addition Lenses: Benefits of Lens Enhancements

Slide 47:Scratch protection is now routinely offered to patients Certain premium lenses include factory-applied scratch coating: All polycarbonate lenses Some progressive lenses Many high-index lenses

Scratch-Resistant Coating (SRC): Benefits of Lens Enhancements

Slide 48:Trifocals are designed to provide vision at distance, near, and the intermediate “arm’s-length” distance Special trifocals that provide a wider field of intermediate vision are available for work, hobbies, computers and other special uses

Trifocals: Benefits of Lens Enhancements

Slide 49:Aspheric lenses are now available for plus and minus lens prescriptions Front surfaces of aspheric lenses are flatter than conventional lenses Aspheric lenses are thinner and do not protrude or bulge as much as ordinary lenses

Aspheric Lenses: Benefits of Lens Enhancements

Slide 50:Thinner, lighter lenses are more comfortable and more attractive Use proper lens design Use high index lenses Use aspheric lenses Use polycarbonate and other lightweight lens materials

Comfort Lenses: Benefits of Lens Enhancements

Slide 51:Thinner, lighter frames are more comfortable and more attractive Combine lightweight lenses, frames, and proper lens design Use lightweight frame materials Titanium metals Carbon fiber Optyl and nylon

Comfort Frames: Benefits of Lens Enhancements

Slide 52:Small, round frame shapes are best to reduce lens thickness Angular frames with sharp corners will accent the thickness of the lenses Frames that look good with plano lenses may be very unattractive with high minus lenses

Frames: High-power Myopes

Slide 53:Small, round lenses to reduce thickness High index lenses Aspheric lenses Anti-reflection coating Light cosmetic tinting Eye color on the upper lens Skin tone on the lower lens Clear lens inbetween

Lenses: High-power Myopes

Slide 54:Aspheric lenses made from high index materials Lenses are thinner and front curves are flatter Lens protrusion and magnification are reduced Cosmetic tinting above and below the eye in a shade darker than used for myopes

Lenses: High-power Hyperopes

Slide 55:New presbyopes must be reassured that eyewear can enhance their looks and lifestyle Progressive addition lenses are an alternative to reading glasses A/R coating and cosmetic tints Bifocal contact lenses or monovision

Lenses: Presbyopes

Slide 56:Eyewear should evoke an image of intelligence, responsibility, and distinction Classic eyewear in conservative colors, slightly oversized frames Black, tortoise shell, or marbelized patterns Square or rectangular frames in metal or metal/zyl combination

Career/Professional: The Eyewear Wardrobe

Slide 57:Bolder and brighter eyewear Lightweight frames in vivid colors SRC and A/R coating Safety glasses: For outdoor sports (with UVC) For high velocity sports like racquetball and handball For those who work with tools For those who work with power lawn and garden equipment

Casual/Sports/Social: The Eyewear Wardrobe

Slide 58:Eyewear should evoke sleek sophistication Dramatic but delicate frames in gold, silver, or bronze, which may include jeweled or enameled trim Subtly tinted A/R coated lenses with faceting Include a decorative eyeglass case

Dressy/Evening: The Eyewear Wardrobe

Slide 59:Disposable Lenses Soft Lenses Frequent Replacement Lenses Planned Replacement Lenses Toric Soft lenses Gas Permeable Lenses (GP) Bifocal Contact Lenses Tinted Contact Lenses

Contact Lens Choices: The Eyewear Wardrobe

Slide 60:Contact lens weares should have a backup pair of eyeglasses Contact lenses should not be worn if there is an eye infection, irritation, or redness of the eyes Old contact lenses should not be worn as replacements for lost lenses Contact lens wearers may not be aware of attractive new spectacle lens technologies

Contact Lens Precautions: The Eyewear Wardrobe

Slide 61:Lifestyle Analysis

Eyewear should emphasize personal image Talk about attractive new lens technologies and their benefits Wear what you sell Three Keys: Essential Elements: Eyewear should emphasize personal image Know the indicators of lifestyle preferences The essential eyewear wardrobe includes career/casual/evening Two ways to sell lifestyle: image and lens function

Slide 62:Eyewear Frame Selection

Review Unit 3: Lifestyle Analysis

Slide 63:The Prescription

What is the key tool used by the optician to show patients they have different visual needs for their various lifestyles and hobbies? Review

Slide 64:1) Traditional 2) Innovative

What are the two general categories of lifestyle “presentation”? Review

Slide 65:1) career/professional 2) casual/sports/social 3) evening/dressy 4) sunwear

What are the four elements that should be included in the essential eyewear wardrobe? Review

Slide 66:Polycarbonate (impact resistant lenses)

Which specific lens enhancement is essential for children, teenagers, athletes, high-risk professions, and heavy labor? Review

Slide 67: b) False

Anti-reflective lenses do not improve vision. They are primarily a cosmetic enhancement. a) True b) False Review

Slide 68:b) This frame has a spring hinge

Which of following statements refers to a feature? a) Spring hinges are very flexible while maintaining constant tension b) This frame has a spring hinge c) Eyeglasses stay firmly on the face even when the glasses are constantly taken off and on Review

Slide 69: c) Eyeglasses stay firmly on the face even when the glasses are constantly taken off and on

Which of following statements refers to a benefit? a) Spring hinges are very flexible while maintaining constant tension b) This frame has a spring hinge c) Eyeglasses stay firmly on the face even when the glasses are constantly taken off and on Review

Slide 70: Presbyopia

Progressive lenses are beneficial to patients with the visual condition called ____. Review

Slide 71:To protect the eyes from damaging ultra-violet rays.

What is the benefit of UV protection? Review

Slide 72: Need clear vision for the “arm’s length” distance that is not available using bifocals

Trifocals are beneficial to patients who _____. Review

Slide 73: career/professional

The type of eyewear that should evoke an image of intelligence, responsibility, and distinction: Review

Slide 74: casual/sports/social

The type of eyewear that is generally bolder and brighter than usual. A good choice is lightweight frames in vivid colors: Review

Slide 75: dressy/evening

The type of eyewear that should evoke an image of sleek sophistication: Review

Slide 76: career/professional

Good choices for this type of eyewear include classic frames in conservative colors: Review

Slide 77:Small, round frame shapes High index lenses Aspheric lenses Anti-reflection coating Light cosmetic tinting

What are the eyewear recommendations for high-powered lens prescriptions? Review

Slide 78:Eyewear Frame Selection

End Unit 3: Lifestyle Analysis