NEXTRANS Center Inaugural Summit Exploring Partnerships for Innovative Transportation Solutions - PowerPoint PPT Presentation

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NEXTRANS Center Inaugural Summit Exploring Partnerships for Innovative Transportation Solutions

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  1. NEXTRANS Center Inaugural SummitExploring Partnerships for Innovative Transportation Solutions Purdue University May 5, 2008 Harry Voccola Senior Vice President NAVTEQ

  2. Transportation Issues • What are the Transportation issues: • Safety • Mobility • Quality of Life • Sustainability (environment, energy) • Comfort and Convenience • Longer Term: support new financing models • Integrated technology applications provide the next generation of solutions

  3. Technologies • Location technologies • GPS; Digital Maps • Computing Platforms • System Control • Information Processing • Real Time Probe Sensors • Situational Awareness • Wireless Communications • Coverage • Speed • INFORMATION IS THE OUTPUT

  4. What Are The Technology Trends? • Content/Connectivity/Commercialization • Maps • Centimeter accuracy • ADAS quality • Additional Content • Real-Time Gas Prices • High Crash Density • Communications • Greater access to the vehicle & the traveler • GPS • Ubiquitous with significantly greater accuracy and speed

  5. Facts/Trends/Forecasts: Vehicles • Built in • GPS receiver, Navigation displays, ADAS content • Delivered into the vehicle • Navigation displays, Map data, RDS, PDA, GPS, Laptops • Mobile Phone - Bluetooth • Connectivity outside the vehicle • GPS, DAB, DSRC, 802.11 • Next 5 years: 30% will have embedded connectivity, ADAS, VII connectivity with roadway infrastructure • Total US deployment in automotive electronic equipment & systems was less than 100,000 in 2005 • Electronic content will quadruple in next 5 years • Electronics & software will represent 80-90% of vehicle innovation thru 2011


  6. Facts/Trends/Forecasts: Communications • Telco carriers are rapidly rolling out GPS handsets • The install base of GPS handsets & high speed data networks = 90% of US shipments by 2010 • US market: about 300 million handsets • Applications will include maps, navigation, real-time traffic, search, transit, as well as commercial LBS • New Business models will attract the Big service providers

  7. What Are The Benefits? • The travel time benefits of Real Time traffic • Japan VICS: 15% of travel time • EU Cleopatra: 10% of travel time • Australia 10-20% of MPG

  8. The Next Applications • Dynamic Content Collection & distribution • Green Routes, • LBS • Mobile search • Mobile advertising • Remote diagnostics • Insurance • Commercial Vehicle Parking • Location • Availability • Reservations • Fuel Savings • Cost of Goods • ADAS (Advanced driver Assistance Systems) • Applications of technology to assist driver in movement of vehicle • ACC • Curve speed warning • Speed advisory • Fuel economy • Headlight direction control

  9. Success comes from Working Together • Approaches to generate/accelerate integrated solutions • Capture benefits &cost savings • At individual & societal level • Identify and support Political champions • Recognize Commercialization as a path • Accelerate awareness; Promote solutions • Enable cooperative solutions

  10. THANK YOU!