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Telecom Sector in India

S. P. Jain Institute of Management & Research Post Graduate Program in Management Information Management 2009. Telecom Sector in India. Business Environment Domain Study Presentation 20 th Nov 2009. Anjana Rao, Prachi Joshi, Puneet Taneja, Sandeep Sreenivasa. Agenda.

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Telecom Sector in India

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  1. S. P. Jain Institute of Management & Research Post Graduate Program in Management Information Management 2009 Telecom Sector in India Business Environment Domain Study Presentation 20th Nov 2009 Anjana Rao, Prachi Joshi, Puneet Taneja, Sandeep Sreenivasa

  2. Agenda BE - Domain Study - Telecom

  3. BE - Domain Study - Telecom

  4. History of Telecom in India- I First Military Landline from Fort William to Lalbazaar (Calcutta ) by the British Govt Merger with the Postal service Merger of ETC &IRT to form (IRCC) Indian Radio Telegraph Cable Company First Civil landline service introduced for the British Viceroy and his team Formation of Indian Radio Telegraph Company (IRT) Formation of Posts Telephone & Telegraphs under Ministry of Communication BE - Domain Study - Telecom

  5. History of Telecom in India- II DOT established separate from Postal system • 1st call on Mobile phone • Telecom Minister Sukh Ram(Delhi) to JyotiBasu (Calcutta) • Cellular service launched. • New Telecom Policy(NTP) is adopted For 3 months in a row India beats China for the maximum subs added every month • DOT spilt into 3 : • MTNL (metros) • DOT (others) • VSNL (International) TRAI created (Telecom Regulatory Authority of India) DOT becomes a corporation = BSNL BE - Domain Study - Telecom

  6. Quick Facts Source: TRAI report – Nov 2009 BE - Domain Study - Telecom

  7. Growing Numbers BE - Domain Study - Telecom

  8. Telecom Companies ? Bharti-Airtel, Vodafone, Idea, Reliance, Tata Teleservices WTTIL, Tata teleservices tower, QTIL Nokia, Motorola, Samsung, LG, Sony Ericson ARM, Texas Instruments, Qualcomm, Infineon Symbian, Google IBM, Wipro, Aricent, Tech Mahindra Infinera, Cisco, Alcatel Lucent, Nokia Siemens, Huawei BE - Domain Study - Telecom

  9. Market Share As on 30th Sep ‘09 Net additions in Sep 09 Tata (26.74%) > Bharti (16.78%) BE - Domain Study - Telecom

  10. Handset market Source: IDC Press Release BE - Domain Study - Telecom

  11. Growth Avenues 3G Enterprise Telecom Services Growth Avenues Rural Telephony WiMax Infrastructure Sharing Value Added Services Managed Services Virtual Private Network BE - Domain Study - Telecom

  12. Urban-Rural Telephony BE - Domain Study - Telecom

  13. BE - Domain Study - Telecom

  14. Strategic Flow • 500 Mn Mobile and Wire line subscribers in India today • Rs. 40,000 Crore quarterly revenue figures for this industry So How all this happened?

  15. TRAI functions BE - Domain Study - Telecom

  16. Agenda BE - Domain Study - Telecom

  17. Spectrum Allocation

  18. Spectrum Allocation in India

  19. Agenda BE - Domain Study - Telecom

  20. India’s Competitive Advantage Fastest growing free market democracy Cost advantage in product development and back office processing Stable economic outlook – Decade long reforms Huge market potential – one of the largest consumer markets Large talent pool Source: www.telenor.com BE - Domain Study - Telecom

  21. Intensive competition in the country has made it possible for service providers to offer the services with lowers fare in the world, profitability, • Many new handset have been launched. Porter’s Diamond Model • India has a large middle class of 300 million, • Growing affordability and lifetime free schemes have care a market at the bottom of the pyramid. • Teledensity (~43.5%) offers huge future potential. Firm strategy structure and rivalry. Chance Factor Conditions Demand conditions -The government extends full support to industry through reform processes. - Policies are in place to safeguard the interests of service providers, as well as those of consumers. • Presence of skilled labour pool. • Rapidly developing robust telecom infrastructure. • Increasing disposable income of consumers. • Increasing demand due to changing lifestyles and growing attraction for mobiles with new features. Related and supporting industries Government • Competent handset manufacturers have produced the lowest priced handsets for the Indian market. • Handset players are setting up manufacturing bases in India for better operation management. • Many telecom and equipment and software companies are based in India. Source: IBEF Report BE - Domain Study - Telecom

  22. FDI in Telecom Sector Third largest sector to attract FDI in India Source: IBEF Report BE - Domain Study - Telecom

  23. Agenda BE - Domain Study - Telecom

  24. VAS (Value Added Services) • SMS • VAS services, Bulk Messaging, B2B and B2C • Voice IVR • Mobile Radio, Voice chat, English Learning, Devotional and Astrology, Music on Demand • Content downloads • Mobile WAP Portal • Consumer Applications • Enterprise solutions : Mobile CRM, Mobile SFA • CRBT (Caller ring back tones) • USSD • Message along with *141# • Flash alerts

  25. VAS offerings BE - Domain Study - Telecom

  26. VAS market in India VAS: Not a form of basic service but adds value to the total service offering Contributes to 10% of total revenue from telecom operators The corresponding figure in developed nations is ~25% BE - Domain Study - Telecom

  27. Present Segments Source: IAMAI Report BE - Domain Study - Telecom

  28. Why mobile VAS ? BE - Domain Study - Telecom

  29. VAS value chain BE - Domain Study - Telecom

  30. Rural VAS BE - Domain Study - Telecom

  31. Agenda BE - Domain Study - Telecom

  32. Industry Updates BE - Domain Study - Telecom

  33. Bharti-MTN deal BE - Domain Study - Telecom

  34. India 3G Story Source: Google Trends BE - Domain Study - Telecom

  35. Jan 14th 2010 BE - Domain Study - Telecom

  36. Agenda BE - Domain Study - Telecom

  37. Mobile Number Portability(MNP) Source: Voice and Data BE - Domain Study - Telecom

  38. Mobile Virtual Network Operator BE - Domain Study - Telecom

  39. Wimaxv/s 3G Source: Business Standard BE - Domain Study - Telecom

  40. Generations BE - Domain Study - Telecom

  41. Worldwide Interoperability for Microwave Access • IEEE 802.16e STANDARDS • BROADBAND EVOLUTION 4G • Long term evolution • 3GPP • 80% • MOLILE EVOLUTION BE - Domain Study - Telecom

  42. Agenda BE - Domain Study - Telecom

  43. SURFING AGAINST THE TIDE • Top Ten Challenges • Sustenance of same EBITDA • Competitive tariffs • VAS applications on Device • Spectrum management • Broadband expansion in Rural • Transition to NGN • Content Regulation of Data • Ecosystem to facilitate M&A • Reduce Circles to relax Roaming • Alternate Technologies (Solar/Wind for power back-up) BE - Domain Study - Telecom

  44. Road Ahead Highest Number Not Connected People BE - Domain Study - Telecom

  45. References • Trai – Quaterly Report (Nov 2009). • IBEF report 2007-08 : Telecommunication - MARKET & OPPORTUNITIES. • Cellular Statistics – Cellular Operator Association of India • IAMAI & eTechnology Group@IMRB: MOBILE VALUE ADDED SERVICES IN INDIA- A Report. • Telenor Entering India: Investment Update • Voice and Data(May 2009): Mobile Number Portability - Poaching with Portability. • Business India : Telecom Takeover, Bharti-MTN deal Thank You for Your Attention ! BE - Domain Study - Telecom

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