1 / 15

History of Public Relations

Explore pivotal moments in public relations from Amos Kendall in 1820s to McKinley's innovative campaign strategies in the late 19th century. Discover the impact of P.T. Barnum, railroad promotions, and the emergence of corporate PR departments.

rhonda-leach
Download Presentation

History of Public Relations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. History of Public Relations Key Events in PR History

  2. History • Amos Kendall served as the first presidential press secretary and was a member of Andrew Jackson’s “kitchen cabinet” in the 1820s. • The first presidential campaign slogan emerged in 1840. Whig candidate William Henry Harrison, who had been a military hero from the Battle of Tippecanoe, and running mate John Tyler ran under the banner of “Tippecanoe and Tyler, Too.”

  3. History

  4. History • In 1848 Elizabeth Cady Stanton issued the Seneca Falls Declaration of Sentiments at the landmark women’s rights conference.

  5. History

  6. History • In 1850, P.T. Barnum brought Swedish soprano Jenny Lind to the United States and used celebrity promotions and product endorsements to generate publicity for her tour with his circus.

  7. History

  8. History • During the 1850s American railroads used publicity, advertising and printed materials to attract tourists and settlers to the American West. The Canadian Pacific Railroad built hotels/resorts along its transcontinental path to increase business.

  9. History • In 1874, a national touring network of entertainment, educational and spiritual presentations brought messages to mass audiences. • In 1883, the Brooklyn Bridge opened, and P.T. Barnum led a parade of elephants across the bridge to demonstrate its strength.

  10. History

  11. History • In 1886, New York City began paying tribute to heroes and dignitaries with a Ticker-Tape Parade.

  12. History • In 1897, the Association of American Railroads used the term public relations in a company listing.

  13. History • In 1889 Westinghouse established the first corporate public relations department, a year after Mutual Life created a “species of literary bureau” to create advertising and publicity. • Westinghouse engaged in a public “battle of the current” with Thomas Edison and the General Electric Company, promoting the benefits of alternating (AC) versus the direct current (DC).

  14. History • During his quest for the presidency, William McKinley organized a “Front Porch Campaign” to bring supporters to his Ohio home. His advisors introduced aggressive fund-raising strategies, urging him to outspend his opponent, William Jennings Bryan, 10-1. McKinley also was the first candidate to use the telephone for campaign purposes.

  15. History

More Related