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High Growth Rate and Increasing Awareness Has Made Contraceptive Market Attractive

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Contraceptive Market to 2016 Demand for Long Acting Birth Control Pills Encourages Growth in Hormonal Contraceptives Market


High Growth Rate and Increasing Awareness Has Made Contraceptive Market Attractive

The global hormonal contraceptive market is a fast growing market, with oral contraceptives considered to be the most common method of avoiding unplanned pregnancies by women. In 2009, the global contraceptives market was $11.2 billion and is forecast to grow to $14.5 billion by 2016, which represents a growth rate of 4% between 2009 and 2016. According to the report by the Guttmacher Institute, the number of women who are in need of public funded contraceptives, increased by one million between 2001 and 2004, and increasing at an ever faster rate. An increase in the number of women requiring public funded contraception shows an increasing awareness among women of contraceptive methods. This increasing awareness will accelerate growth in the contraceptive market in the coming years. As a result, the market will continue to be fast growing, thereby attracting the attentions of the major pharmaceutical companies.

Strong Pipeline and the Entry of New Players Will Intensify the Competition

The contraceptives market has a strong pipeline base supporting growth in the market, and thereby attracting many pharmaceutical and biotechnological companies. Major pharmaceutical companies such as Teva, Watson, Bayer and Merck have active contraceptive pipelines. One of the major activities in


the market at present is the development of generic versions of off patent drugs. The entry of these generic versions will boost the oral contraceptive market and thereby bring about further rises in the hormonal contraceptives market in the coming years. Also, the launch of blockbuster drug Beyaz in 2010, by Bayer, will help offset the decline in revenues due to patent expiries. The rapid entry of new players is set to intensify competition in this market. Also, the presence of a highly active pipeline is an indicator of strong market competition in the future.

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The Contraceptives Market is Concentrated, with the Top Three Companies Having Significant Market Shares

The global contraceptives market is dominated by three major pharmaceutical companies that account for a significant percent of the market. The top company is Bayer, followed by Johnson & Johnson and then Warner Chilcott. Although three top companies dominate the market, there are also a number of small pharmaceutical companies in the market, making it a strong market in terms of competition.


However, the development of blockbuster drugs has made these three companies the dominant players in the market. Bayer markets Yaz and Yasmin, and has total revenues of $1.2 billion; Johnson & Johnson, though their subsidiary Ortho Mc-Neil, markets Ortho tri cyclen; and Warner Chilcott, has Loestrin 24 Fe and has total revenues of $247.6m in the oral contraceptive market.

Strategic Consolidations Have Led To the Entry of New Players into the Contraceptives Market

In the past seven years, many pharmaceutical companies have improved their product portfolios in the contraceptives market. This is mainly due to a number of prominent deals in the market, aimed at introducing new products with better efficacy and safety profiles to the market. The acquisition of Schering AG by Bayer, Andrx by Watson, and Mirecette contraceptives by Barr Pharmaceuticals, are the major acquisitions that have taken place in the contraceptives market recently.

These strategic consolidations will help acquirer and licensee companies to diversify their product portfolios by entering the contraceptives market, which will in turn make the contraceptives market more vibrant. These consolidations will also help companies generate revenues, thereby increasing total revenues of the global contraceptives market.


GBI Research, the leading business intelligence provider, has released its latest research “Contraceptive Market to 2016 Demand for Long Acting Birth Control Pills Encourages Growth in Hormonal Contraceptives Market” which provides insight about contraceptive sales and price forecasts until 2016. The report also delves deep into global contraceptive treatment usage patterns. Further, contraceptive markets in the key geographies of the US, top five EU countries and Japan are also covered in the report. The report also includes details about contraceptive R&D pipelines and potential future blockbuster products. The report provides in-depth analysis of the main contraceptive classes, which includes oral contraceptives, injectables and topical contraceptives. Furthermore, it includes market forecasts and treatment usage patterns for each therapeutic class. The report also explores the competitive landscape, with a competitive analysis of the top companies in the market. Finally, a key trend analysis of mergers and acquisitions, and licensing agreements in the contraceptives market is also included.

It is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GBI Research’s team of industry experts.


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