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SAMHSA Publications Store. Taxonomy Tuesday Rich Morey March 29, 2011. SAMHSA Background. Supports State & local efforts to improve quality & availability of SA & MH treatment & prevention services Federal Grants to States and Community Orgs

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samhsa publications store

SAMHSA Publications Store

Taxonomy Tuesday

Rich Morey

March 29, 2011

samhsa background
SAMHSA Background
  • Supports State & local efforts to improve quality & availability of SA & MH treatment & prevention services
    • Federal Grants to States and Community Orgs
    • Drug and alcohol treatment & mental health services referral
    • Statistics on Drug Abuse & Mental Health
background
Background

Call Center (470K+ Inquiries)

Publication Orders (13.3M shipped)

Website (8M+ Web visits)

Mailing List (60K email subs)

Conferences (100+ exhibits)

store video
Store Video
  • http://www.youtube.com/watch?v=NE6Jak9xZtI
project goals
Project Goals
  • Merge two legacy Web sites
  • Customer-centric focus
    • Improve delivery of content
  • Capture & Track data
    • Analyze and add intelligence
  • Build for future growth & flexibility
background7
Background

Content Analysis

KM System Requirements Criteria (Use Cases / Wireframes)

Metric Analysis

Web Site Design HTML Prototype

User Analysis

Web Site (Pre-Production)

Personas

Web Site Production

Taxonomy

End User Testing & Validation

taxonomy
Taxonomy

Joe Busch

publications store
Publications Store

http://Store.samhsa.gov

http://store.samhsa.gov/developer

http://tools.store.samhsa.gov/taxonomy/

API Example

publications store10
Publications Store
  • Web orders have increased by 40%
  • 72% conversion rate (shopping cart)
  • Rich data on what customers need
  • People are more easily finding what they’re looking for
    • Per visit orders & downloads are increasing
    • Nearly 12K pages to less than 3k
contact info
Contact Info

Rich Morey

SAMHSA Office of Communications

rich.morey@samhsa.hhs.gov

240-276-2131

store.samhsa.gov