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This presentation covers key elements of typography in presentations, including orientation (portrait or landscape), pitch (characters per inch), fixed and proportional pitch, point size, serif and sans serif fonts, and script fonts. It discusses the importance of font choice for different text styles and provides examples of serif and sans serif fonts. Learn how to enhance your presentation's visual appeal through typography.
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-Orientation -Pitch -Point size -Fonts about 29 slides
one inch Pitchcharacters per inch (cpi)
one inch Pitchcharacters per inch (cpi) 10 cpi 15 cpi letters are the same height, but thinner
Fixed Pitch Every letter gets the same amount of horizontal space
Fixed Pitch Example of fixed pitch font is: Courier New Every letter gets the same amount of horizontal space
Proportional Pitch Wide letters get more horizontal space, narrow letters get less horizontal space (most fonts are proportional fonts)
Proportional Pitch Wide letters get more horizontal space, narrow letters get less horizontal space (most fonts are proportional fonts) Examples of proportional fonts are: Arial Baskerville Old Face
Point size(how tall the letters are) Florin High Florin High
72 18 Point size(how tall the letters are) Florin High Florin High
72 18 Point size(how tall the letters are) Florin High Florin High 72 points ≈1 inch
Fonts ABCDE (serif) ABCDE(sans serif)
ABCDE Serif fonts have little tails on the letters. They are easier to read when you hold the paper in your hand.
ABCDE Serif fonts have little tails on the letters. They are easier to read when you hold the paper in your hand.
ABCDE Serif fonts have little tails on the letters. They are easier to read when you hold the paper in your hand.
ABCDE Sans Serif fonts do not have little tails on the letters. “Sans” means “without”.
Abcdefghilmnop Script fonts look like handwriting.
Font examples: Times New Roman Arial Black Garamond Broadway
Use sans serif fonts for Titles and Headings Use serif fonts for normal text.
Review • orientation • pitch (cpi) • fixed pitch • proportional pitch • point size • serif fonts • sans serif fonts • script fonts