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Strategic Management

1-2. Course Introduction. Course ObjectivesCourse OutlineCourse StructureCourse MaterialsCourse GradingAbout Myself. 1-3. Course Objectives. To introduce the concepts of strategic managementTo identify organizational strategiesTo examine the processes by which firms formulate and implement st

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Strategic Management

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    1. 1-1 Strategic Management A Course for Tomorrow’s Managers Exclusively Prepared for Students at Shantou University Business School

    2. 1-2 Course Introduction Course Objectives Course Outline Course Structure Course Materials Course Grading About Myself

    3. 1-3 Course Objectives To introduce the concepts of strategic management To identify organizational strategies To examine the processes by which firms formulate and implement strategies To develop analytic and decision making skills to deal with conditions of uncertainty and ambiguity

    4. 1-4 Course Outline Strategic Leadership External analysis Internal analysis Functional-level strategy Business-level strategy Competitive dynamics Strategy and Technology Global strategy Corporate strategy Performance, Governance and Ethics Implementation in Single Industry Implementation in Multi-Industries

    5. 1-5 Course Structure Lectures Case Discussions Group Projects Classroom Experiment (Optional) Internet Exercises (Optional) Simulations (Optional)

    6. 1-6 Chapter One

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