Industry View 2010. Everything you need to know about the media industry. A work.report Date: February 2010. The roadmap. The process Overview – the top 10 things you should know Getting to know them How they see you and the world Getting it right with agencies
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Everything you need to know about the media industry
Date: February 2010
“we all know that late deals are out there”
“clients held onto budgets into well into the year to see what was going to happen”
“we were having to deliver a constant stream of proposals to prove we were active, even though you knew there was no chance of them getting signed off”
Sponsorship, beyond media
Broadcast, Press, Outdoor
Display, search, SEO, Affiliates, Mobile
Can you believe that there are still some key questions that we just haven’t got answers to – like does sponsorship work?!
TV for stature, Print for detail, Radio for frequency, Outdoor for reach, Cinema for environment
Brand / Marketing Managers
Brand / Marketing Assistants
But bear in mind, all media deals get referred to the media agency in the end