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Engage Consumers with Effective Advertising Strategies

Understanding the psychology behind advertisements - bandwagon, emotional appeal, endorsement, facts and figures, free gifts/rewards, glittering generalities, propaganda, snob appeal, and testimonials. Explore various advertising techniques!

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Engage Consumers with Effective Advertising Strategies

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  1. Advertising

  2. a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc. a public notice, esp. in print. the action of making generally known; a calling to the attention of the public: The news of this event will receive wide advertisement. What is Advertisements?

  3. individuals or households that purchase and use goods and services generated within the economy Who are consumers?

  4. Everybody else is buying this product. You don’t want to miss out! Jump on the bandwagon! Bandwagon

  5. Positive words make you feel good. Buy the product! Negative words make you feel bad. This plays on your heart! Emotional Appeal

  6. written or spoken statement, sometimes from a public figure, sometimes from a private citizen, extolling the virtue of some product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas "endorsement" usually applies to pitches by celebrities Endorsement

  7. Reference to research and studies Uses facts and figures to back-up claim Facts and Figures

  8. Given a gift or reward based on purchasing a specific item Buy one get one free Free Gift/Rewards

  9. Words and phrases imply or suggest something . . . without making guarantees or promises. It sounds so good. Listeners don’t challenge the real point. Glittering Generalities

  10. type of message presentation directly aimed at manipulating the opinions or behavior of people, rather than impartially providing information. Appeals to one’s emotions. Propaganda

  11. Less than a minute long Stick in mind for years Slogan and Jingles

  12. Only the elite use this! You are special! Snob Appeal

  13. A celebrity endorses a product. I can be just like him! If it’s good enough for him . . . It’s good enough for me! Testimonial

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