Avoid these Black Hat SEO Practices that are Affecting your Website Credibility
Black hat SEO Amongst many other goals, one key objective of every business is to appear high in search engine result pages. However, there is a good and a bad way of optimising for search engine. • The positive approach is white hat SEO which uses Google approved techniques to improve search engine rankings and increase website traffic. • Then there is the negative approach which is referred to as black hat SEO. Black hat SEO practitioners do not follow definitive SEO guidelines and mainly aim to impress SEO robots rather than provide meaningful content to their audiences.
Google has set some rules and policies that help users to derive a quality search experience. Violating these policies and going against Google is not the step you want to take. And if you do so, your website may get hit with a Google penalty that can cost you not just money but sales and integrity. If you are serious about building your brand image in the market and maintain your website integrity, these are the practices you must avoid.
LINK BUYING: Link building can have a positive impact on your page rank and where your website shows up in search results. But make sure the links you buy do not contain any threats. Because if the source of the link you use to direct audience to your website is shady or irrelevant to your site, it could leave a bad impact on your overall page rank and lower your credibility.
INVISIBLE TEXT: There are different ways that SEO black hat masters use to engage in this practice; setting font size to zero, making the text white on a white background, locating text behind an image, using CSS to make the text appear off-screen. However, no matter which method you use, search engines can view hidden text unlike readers. This will eventually get your website penalised and banned by Google.
CLOAKING: With this strategy, unethical SEO professionals code their web pages to show keyword-rich content to search engine crawlers and a more readable, user-friendly part of the content to readers. Google see this as a violation because it does not provide value to users and delivers experiences that they might not be looking for.
KEYWORD STUFFING: Keywords came into existence to help marketers by ranking their pages on search engines. The over-use of keywords in meta tags, blogs and page content can be annoying. More importantly, it appears robotic and you could be penalised for trying to trick search engines with too many keywords.
FINAL THOUGHT Negative SEO is a pretty dark business and what makes this business even darker is people who use Black hat SEO practices. In order to successfully run your website for a longer time span, it is essential to use the techniques and practices that are ethical and comply with Google SEO standards. Always remember, you reap what you sow. So, play by the rules, develop good content and reap the long-term benefits of wearing a white hat.
Moreover, safeguard your website by availing personal reputation management services from best internet reputation companies in Australia. By hiring a reliable and experienced internet reputation management company, you can learn about positive and approved SEO practices and improve your search engine ranking as well as online reputation in the long run.