Position Your Brand In today’s fierce competition when online conversions about your brand occur on a 24/7 basis, its vital to position your brand as an industry leading resource for your customers. You never know when an in-store complaint that is not dealt properly could invariably make its way through the virtual grapevine and severely harm you.
Brand Management Get a handle on how your audience perceives your brand and ensure positive lasting impression. While you can’t control the spreading of message in an age of social media, you can still steer the dialogue. Online Brand Management can be critical when potential customers make their buying decisions. You need to monitor and guide the way your brand is viewed online to drive brand growth and customer reach.
Manage Online Brand Studies conducted by market research firms indicate that over 75% of consumers get influenced by online research. This simply means that managing your online brand is extremely important. Here’s how you can kick start your Online brand reputation management strategies by creating a solid foundation. Get started with five tips to boost your online management strategies.
1. Frame Brand Guidelines Reinforce your company’s identity and differentiators by defining clear brand guidelines. This will allow you to voice what sets you apart from competitors. Make sure to define guidelines regarding design elements, fonts, colours, logos, messaging, imagery etc. at the time of developing and enforcing your brand. Showing inconsistency in your endeavours to manage brand can impact your branding negatively. It makes your brand unmemorable and at worst, inconsistency can create a reputation of apathy.
2. Educate Brand Representatives Brand guidelines if utilized, go nowhere in strengthening your brand image. This simply means that your brand representatives- from your employees to contractors- should have access to the most updated version of this guide for consistency.
3. Monitor your Online Brand It’s imperative to dig out all possible online discussion venues like social media, articles, forums, where your brand is being discussed. That’s how you’ll be able to monitor your brand or company’s online mentions. You can also find sites related to your target audience and industry, and establish your presence in discussions. By doing this you can get a fair idea about how others handle their online brand
4. Respond Quickly and Lead Discussions Sometimes little efforts from your end can smooth over any bumps in the road. Your strategy should be to immediately participate in discussions where people ae talking about your brand. Positive constructive response has power to turn negative feedback into appreciation if you demonstrate your willingness to make things right for the customer. Your active participation in the community signals that your company offers both customer care and thought leadership
5. Full Utilisation of Brand Management Tools You can build your foundation for monitoring with Google Alerts. In addition, you can also go for various distinct monitoring tools provided by specialised applications like Social Mention, Hootsuite, and Sprout social to analyse social media traffic and track brand mentions.
Conclusion You can quickly revamp your existing online brand reputation by starting with these key tips. It is imperative to proactively manage your reputation since your reputation can change in the blink of an eye.
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