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B I G K E E S

B I G K E E S. Emily Walker, Gabby Vann, Krista Shaffer. Background.

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B I G K E E S

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  1. B I G K E E S Emily Walker, Gabby Vann, Krista Shaffer

  2. Background • We were an all girl racing team and got an invitation to a Supercross competition in Vegas. After a long brutal dirty race we came out on top. As we took the victory lap the sponsor of the race presented us with a huge (and we mean HUGE) check. We decided to band together and open our bike shop, GKE Bikes.

  3. Roles • CEO- Gabby Vann - Manages and makes final decisions of the daily operations within the store and online with the input of other team members. • Graphic Engineer- Emily Walker - designs unique bike parts with a focus on aerodynamics, cost reduction, and customization • CFO- Krista - Oversees financial aspects of the company and performs cost/performance evaluations as necessary

  4. Types of products • Bikes • Supersport - GKE Turbo (Signature bike) • Cruisers - GKE Smooth 90RX • Sport - GKE Racer 4000 • Motocross - GKE 7000X • Dual Purpose - GKE Chameleon 760 • Off Road - GKE Bruiser 500Z • Mother- daughter driving lessons • Beginners Guides on How to Choose Your Bike

  5. Storefront • Signature bike line on sidewalk display • GKE Turbo accessible in store for test drives on backlot. • Apparel • Clothing • Jackets, Head/Neck Wear, Long Sleeve Shirts, Pants and Shorts, Sweatshirts, T-shirts, Rainwear, Riding Socks, Riding Underwear • Gear • Helmets, Eyewear, Footwear, Gloves, Boots, Gear Bags, Vests, Body Guards and Braces

  6. Storefront Cont. • Gifts/Accessories • Stickers/Decals • Helmet Accessories • Goggle Accessories • Boot Accessories • Fuel Cans • Detachable luggage • Riding Cameras • Ramps • Navigation Controls • Headwraps

  7. Storefront Cont. • Maintenance- • Batteries and Chargers • Chemicals and Cleaners • Oils • Safety and Security • Spark Plugs • Tools • Repair Notifications • Tires • SportBike Tires, Touring Tires, Sand Tires, Motocross Tires, Off Road Tires, Dual Sport Tires

  8. Storefront Cont. • Parts (with 6-month replacement warranty) • Bearings • Body • Brakes • Cooling systems • Electrical • Engine • Exhaust • Filters • Fuel and Air Intake Systems • Suspension • Handlebar Control

  9. Online • All in store products available for customization • Customization for bikes • Colors • Designs/graphics • Free shipping • Parts Warranty (same as in store) • Good return policy • Sponsored events • Annual breast cancer race

  10. Store Customer Demographics • Female Bikers with an eye for flair • Male Bikers shopping for that special someone (or parts for their own bikes!) • Race-oriented or Recreational Bikers • Anyone looking for customized, pretty apparel and protective gear with a hands on approach to shopping

  11. Online Customer Demographics • Female bikers • Male bikers • Race-oriented or Recreational Riders • Experienced bikers looking for ease of shopping and customizable products

  12. Store Marketing Mix • Coupons • Ads in womens magazines • Meet the racer • Sponsor annual Breast Cancer Awareness race • Ride before you buy • Backlot racetrack • Customer Loyalty Cards

  13. Online Marketing Mix • Free 3 day shipping on orders over $99 • Track your order from our website • No Risk Apparel Buying • Free Return Shipping if it doesn't fit right • Facebook Business Page • Postings about sales and promotions • Special deals and offers • Offer "Bill Me Later" • Live Chat Customer Service • Customer Loyalty Cards • Product/Parts Customer Reviews

  14. Sales Force CRM system • We chose the CRM system over the ERP system because we are a new business and our main priority is finding and keeping new customers. • As a new and growing business our processes are simple enough that we do not need an enterprise-wide set of systems to manage our workflow.

  15. Sales Force CRM details • It manages the relationships of our customers through cloud computing technology and it helps us learn more about our customers to keep a lasting relationship. • It involves aspects of social media, marketing, customer service, technology solutions, cloud computing, alert system and budgeting. One of their unique features is a messaging/ communication system between employees called Chatter. • Business of all sizes and industries are able to use this worldwide. • This is a young company with award winning innovations looking to expand into ERP software.

  16. Uses for CRM • We will use this system for managing customer relationships to generate additional revenues. This system will also helps to combine marketing, sales, contact management, and customer support. It helps us to forecast future revenues by comparing past and present customer purchases.

  17. Pros of Salesforce • As our business expands we plan on switching to an ERP system. Salesforce is working on expanding their product line to include ERP software, making our switch seamless. • We like the fact that we can work with cloud computing technology for customer service and social marketing. Cloud computing allows for faster, easier access from any location because there is no software. • The cost of Salesforce is very affordable and fits within our business plan.

  18. Cons of Salesforce • Built for small businesses and not conducive for rapid expansion. • Sales force contains multiple product lines and their innovations often don't reach their full potential. • Sales force Core CRM programs often do not compete with larger companies such as Microsoft and Oracle. • A newer company competing in a small share of the market.

  19. Cost • The cost ranges for $5 to $250 per month depending on the users, features, and coverage you want. • Our company would benefit most from the unlimited plan, for $250 per person per month, which includes unlimited access to all enterprise and professional features plus access to 24/7 support.

  20. Sales Revenue Model • Derive revenue by selling goods, information, or services to customers. • We will be using this revenue model to provide the ability to shop for bikes and accessories online. • Our customers can also sign up and pay in advance online for our mother-daughter driving lessons.

  21. Advertising Revenue Model • Generates revenue by attracting customers who are then exposed to advertising. • We will sell ad space to companies who have similar demographics. These can include motorbike magazines, tv shows and their affiliates, or those who have general advertising needs.

  22. Web 2.0 Technologies • Boosket • Offers a tool to promote and recommend products on Facebook fan pages. Customers using this app can view product catalogs, special offers, promotions, or private sales. • Allows customers to easily view and browse catalogs, while looking for special offers and promotions within our Facebook page.

  23. Web 2.0 Technologies • SpotLike • Get a printed QR code for flyers, posters, or advertisements that will link customers to your facebook page when they scan the code using their phones. Customers can "like" your page or leave feedback on your products or services. • Our company will benefit from this technology because we can attached these codes to almost all our advertising products.

  24. Web 2.0 Technologies • TodaysMeet • This allows our customers to use a live stream chat room to ask questions, provide feedback, and make comments. It also gives us the ability to use this information to tailor our presentations on products. • We plan on using this technology to receive feedback from our customers to better assist them on the types of products they want and the information they need. It gives us a closer insight on their thoughts as well as a closer customer connection.

  25. Web 2.0 Technologies • CurdBee • An online billing system for invoicing, payments, and time/expense tracking. • We will use the CurdBee setup to send our invoices, accept payments, track where we are spending time on projects, and keep track of outstanding balances. • When customizing products, we can send an estimate for the bike, and later convert that estimate to an invoice when the bike is completed.

  26. References Barrett, V. (2012). Why Salesforce.com Ranks #1 On Forbes Most Innovative List. Retrieved March 25, 2013. From http://www.forbes.com/sites/victoriabarret/2012/09/05/why-salesforce-com-ranks-1-on-forbes-most-innovative-list Boosket. (2013). Boosket. Retrieved April 3, 2013. From http://www.boosket.com/en CRM Cafe. (2013). Top 5 CRM Systems. Retrieved March 25, 2013. From http://www.crmcafe.com/crm-software.php CRM Landmark. (2013). CRM Software Reviews. Retrieved March 25, 2013. From http://www.crmlandmark.com/salesforce-com.htm CurdBee. (2012). Online Billing Software for Small Businesses and Freelancers. Retrieved April 3, 2013. From http://curdbee.com/ Ferranti, Marc. (2012). Salesforce.com plans to Leap into ERP. Retrieved March 25, 2013 from http://www.infoworld.com/t/applications/salesforcecom-plans-leap-erp-430 Laudon, J.P., & Laudon, K.C. (2012). Management Information Systems: Managing the Digital Firm. Location: Pearson. Keller, M. (2013). Beginners Guide: How to Choose a Dirt Bike. Women Riders Now. Retrieved February 7, 2013. From http://www.womenridernow.com/pages/How_to_choose_a_dirt_bike.aspx

  27. References Cont. Rocky Mountain ATV.MC. (2013). 3 Ways to Search for Parts. Rocky Mountain ATV.MC. Retrieved February 7, 2013. From http://www.rockymountainatvmc.com/s/44/54/Dirt-Bike-Parts Rudo, Paul. (2010). What's the Difference Between CRM and ERP. Retrieved March 25, 2013 from http://enterprisefeatures.com/2010/08/what%e2%80%99s-the-difference-between-crm-and-erp/ Sales Force. (2013). CRM from Sales Force. Retrieved March 25, 2013. From http://www.salesforce.com/crm/ SpotLike. (2012). SpotLike. Retrieved April 5, 2013. From http://www.go2web20.net/site/?a=SpotLike TodaysMeet. (2013). TodaysMeet. Retrieved April 3, 2013. From http://www.go2web20.net/site/?a=TodaysMeet Top Ten Reviews. (2013). Sales Force. Retrieved March 25, 2013. From http://crm-software-review.toptenreviews.com/salesforce-review.html Wikipedia. (February 6, 2013). Motocross. Retrieved February 7, 2013. From http://en.wikipedia.org/wiki/motocross

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