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Decoding Food Marketing: The Power of Celebrity Endorsement in Advertising

Explore the influence of celebrity endorsements in food advertising, debunk myths vs. truths in popular brands like Burger King and Oikos Greek Yogurt. Unveil the reality of food styling and branding techniques used in commercials. Understand the impact of successful marketing in connecting with consumers emotionally and building brand loyalty.

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Decoding Food Marketing: The Power of Celebrity Endorsement in Advertising

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  1. Advertising food Part two Grade 10 Food and Nutrition

  2. Celebrity Endorsement • http://www.youtube.com/watch?v=7p5fhPkdJZM • Burger King • http://www.youtube.com/watch?v=fLluojsStcc • Oikos Greek Yogurt

  3. Truths vs. Myths • http://www.youtube.com/watch?v=oSd0keSj2W8 • McDonalds photo shoot • http://www.youtube.com/watch?v=xA14pAGW4UA • Generalfast food commercial de-bunking

  4. Food Styling • http://www.youtube.com/watch?v=8erHupe_m-M • Raspberry Lemonade • “Hair and Make-up” for food on photo shoot

  5. Branding? • “Name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” - American Marketing Association • The only option, not one out of x. • Success: • Clear delivery • Confirms credibility • Connects target prospects emotionally • Motivates the buyer • Concretes loyalty

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