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Points to ponder while we wait for everyone to log on…

Points to ponder while we wait for everyone to log on…. Points to ponder while we wait for everyone to log on…. 1 in 4 Ohioans reports making charitable gifts in a given year. . Points to ponder while we wait for everyone to log on…. $6.6 Billion Total Charitable Giving in Ohio.

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Points to ponder while we wait for everyone to log on…

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  1. Points to ponder while we wait for everyone to log on…

  2. Points to ponder while we wait for everyone to log on… 1 in 4 Ohioans reports making charitable gifts in a given year.

  3. Points to ponder while we wait for everyone to log on… $6.6 Billion Total Charitable Giving in Ohio

  4. Points to ponder while we wait for everyone to log on…

  5. Points to ponder while we wait for everyone to log on…

  6. Let’s Talk Philanthropy “It All Started With a Girdle” Presented by: Suzanne Allen, Ph.D. Philanthropy Ohio’s President

  7. Welcome Tiffani Gottlieb Regional Director, Programs

  8. How the Webinar Works All phone lines are muted to eliminate background noise during the webinar. This webinar is being recorded. If you arrive late, leave early or miss any part, you can watch what you missed at your convenience. All recordings are placed on the members side of the Philanthropy Ohio website.

  9. How the Webinar Works To ask a question use the Chat Box. Only the chairperson and presenters can see your questions.

  10. How the Webinar Works If you cannot see the Chat Box. Click the button on the top left hand corner that says “Chat” to open this feature.

  11. How the Webinar Works Talk with us on… www.facebook.com/philanthropyohio @philanthropyOH (hashtag: #POH)

  12. How the Webinar Works To maximize your screen click on “full screen”.

  13. How the Webinar Works All phone lines are muted to eliminate background noise during the webinar. This webinar is being recorded. If you arrive late, leave early or miss any part, you can watch what you missed at your convenience. All recordings are placed on the members side of the Philanthropy Ohio website.

  14. How the Webinar Works All phone lines are muted to eliminate background noise during the webinar. This webinar is being recorded. If you arrive late, leave early or miss any part, you can watch what you missed at your convenience. All recordings are placed on the members side of the Philanthropy Ohio website.

  15. How the Webinar Works • If you experience any technical difficulties during the call…

  16. How the Webinar Works • If you experience any technical difficulties during the call… • dial back at the number we provided • contact the ReadyTalk helpdesk at 800.843.9166 • Go to ReadyTalk.com and chat with a representative online.

  17. How the Webinar Works • If you experience any technical difficulties during the call… • dial back at the number we provided • contact the ReadyTalk helpdesk at 800.843.9166 • Go to ReadyTalk.com and chat with a representative online.

  18. How the Webinar Works • If you experience any technical difficulties during the call… • dial back at the number we provided • contact the ReadyTalk helpdesk at 800.843.9166 • Go to ReadyTalk.com and chat with a representative online.

  19. It All Started With a Girdle…And what that means to philanthropy Suzanne Allen, Ph.D. Philanthropy Ohio’s President

  20. It All Started With a Girdle…

  21. It All Started With a Girdle…

  22. It All Started With a Girdle…

  23. It All Started With a Girdle… They lived in absolute uncertainty!

  24. It All Started With a Girdle… But it’s important to remember the era in which this question was asked?

  25. It All Started With a Girdle… But it’s important to remember the era in which this question was asked?

  26. It All Started With a Girdle… But it’s important to remember the era in which this question was asked?

  27. It All Started With a Girdle… But it’s important to remember the era in which this question was asked?

  28. It All Started With a Girdle… But it’s important to remember the era in which this question was asked?

  29. It All Started With a Girdle… But it’s important to remember the era in which this question was asked?

  30. It All Started With a Girdle… But it’s important to remember the era in which this question was asked?

  31. It All Started With a Girdle… • They began to do the research • The standard market research missed the generational angle

  32. It All Started With a Girdle… • Older generation thought girdles were: • A statement of values • Something “nice” women wore • A necessity • Newer generation thought girdles were: • Confining • Stodgy • Uncomfortable • Inhibited freedom

  33. It All Started With a Girdle… • Older generation thought girdles were: • A statement of values • Something “nice” women wore • A necessity • Newer generation thought girdles were: • Confining • Stodgy • Uncomfortable • Inhibited freedom

  34. Generational Marketing

  35. Generational Marketing

  36. Poll • What do you think Betty Crocker learned when they turned to psychoanalysis to help solve their sales problem? • Younger women did not feel the product was geared toward them • Women felt guilty about using the product • Men didn’t want their wives to buy the product • Women did not know how to use the product

  37. Generational Marketing

  38. Generational Marketing

  39. Generational Marketing

  40. Generational Marketing

  41. Generational Marketing

  42. Poll • What do you think Segrams learned when they turned to psychoanalysis to help solve their sales problem? • The Boomer generation rebelled against their parents and preferred to the taste of beer • The Boomer generation could not afford the prices • The Boomer generation was impatient and did not want to learn to enjoy scotch

  43. Generational Marketing

  44. Generational Marketing

  45. Generational Marketing

  46. Generational Marketing So here’s what they found…..

  47. Generational Marketing Demographics consist of factual information and are void of any opinion or conclusion.

  48. Generational Marketing Demographics include the type of information that can be categorized and labeled • Age • Race • Gender • Income • Religion • Education • Career • Memberships • Types and number of credit cards used • type of car • Address • size of residence (rented or owned) • number of residents in the household.

  49. Generational Marketing • Psychographic information • a.k.a. IAO variable (interest, activities, and opinions), • Not quantitative and does not use simple numbers and figures. • based on a demographic profile, so it can only exist in the presence of a demographic

  50. Generational Marketing • Psychographic information, • a.k.a. IAO variable (interest, activities, and opinions), • Not quantitative and does not use simple numbers and figures. • based on a demographic profile, so it can only exist in the presence of a demographic • Classify the target market's feelings toward consumer goods • what they want and why • how they carry on their everyday lives • what they value and most importantly • how they make choices when it comes to what they purchase.

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