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Email Newsletter

Email Newsletter. Prof. Dr. Eduard Heindl Tejinder Singh. Agenda. Introduction Why Email Newsletter Steps to Successful E- Newsletter How to build list How to clean List How to make money Disadvantages of E-Newsletter Case Study References. Introduction.

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Email Newsletter

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  1. Email Newsletter Prof. Dr. Eduard Heindl Tejinder Singh

  2. Agenda • Introduction • Why Email Newsletter • Steps to Successful E- Newsletter • How to build list • How to clean List • How to make money • Disadvantages of E-Newsletter • Case Study • References

  3. Introduction An email newsletter is a message that is sent out to subscribers typically on a regular interval.

  4. Why Email Newsletter • Increases Lead Generation and Cross Selling • Increases Customer Lifetime Value • Provides a Low Cost • Increases Your Existing Marketing Efforts • Provides Instant, measurable Results • Customer retention

  5. Steps to Successful E-Newsletter • Define Your Goals for the Newsletter • Establish a Voice and Have Consistency • Build Value • Scan able Content • Track Results • Subject Lines and Opening Lines Matter • Use Double Opt in Newsletter Services

  6. How to build a List • Buy a ready mailing list • Provide a free report • Send free Newsletter after week. • Promote your product • Don’t promote in first report

  7. How to clean List • Remove addresses from bounce list • Send re-subscribe notice • Incomplete addresses remove regularly • Special group of regular readers • Check your "Unsubscribe" link often

  8. How to make money Earn money by selling advertising spaces

  9. Disadvantages of E-Newsletter • Spam • Use of spam filters • Getting a list with double opt takes time • No guarantee that the message will be read

  10. Case Study • Penske Indianapolis sells Honda and Chevrolet vehicles. • Success is based on customer service and satisfaction • Used print direct mail to stay in touch with customers • After one month, 90 customer used tracking number to schedule sales and service appointments • Cuts cost of direct mail by 75%

  11. References • http://www.eliteemail.com/glossary/email-newsletter/ • Constant Contact®, Inc.; http://www.constantcontact.com/aka/docs/pdf/why_email_newsletters.pdf • By Darren Rowse; http://www.problogger.net/archives/2008/10/28/how-to-build-a-successful-email-newsletter/ • By Dovinea; http://www.ehow.com/how_2225997_build-huge-list-email-marketing.html • By Brooke Brassell; http://www.ehow.com/how_4998549_clean-email-marketing-newsletter-list.html • By Dovinea; http://www.ehow.com/how_2226162_own-free-newsletter-email-marketing.html • By NarekBabrielyan; http://www.scribd.com/doc/9131490/Making-Money-From-Selling-Newsletter-Advertising-Space-NewslettereZine-Marketing-Tips . http://www.dskom.de/E-Mail-Versand/E-Mail-Versand-Preise/e-mail-versand-preise.html • By L. Shepherd; http://www.ehow.com/facts_5011550_what-disadvantages-email-advertising.html • By IMN; http://www.imninc.com/imn_site/pdf/cs_IMN_penske_final.pdf • Nielsen Norman Group; http://www.otoolemarketing.com/downloads/EmailUsability.pdf

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