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Constructing Application Yield Sustainability Consistent with Resource Efficiency and Flexibility

Constructing Application Yield Sustainability Consistent with Resource Efficiency and Flexibility. Peace Corps Presentation University of Chicago Consulting: Bain Competition April 2011. Vrushank Vora , Vincent Yu & Mike Zhang. Objectives .

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Constructing Application Yield Sustainability Consistent with Resource Efficiency and Flexibility

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  1. Constructing Application Yield Sustainability Consistent with Resource Efficiency and Flexibility Peace Corps Presentation University of Chicago Consulting: Bain Competition April 2011 VrushankVora, Vincent Yu & Mike Zhang

  2. Objectives • Focus on financial link between recruiting activities and yield creation • Develop understanding of how to: • Create yield through recruiting activities • Develop more relevant metrics to capture yield value of recruiting activities • Generate synergy between strategic contacts, recruitment sites and regional recruiters • Utilize multimedia tools to increase recruitment efficiency and flexibility

  3. Key Findings • Recruiting activities create yield along three areas: • First and Second Tier Growth • Return on Third Tier and No Tier Coverage • Increased clarity and consistency with strategic contacts • Beliefs regarding correlation between regional visits and Third Tier individual nomination yield are inconclusive • Opportunity for alternative recruitment activities to increase coverage yield while saving resources • Multimedia communication methods • Increased usage of strategic contacts

  4. Current Inhibitors • Low Third-Tier-Yield-to-Cost ratio • Second-Tier Untapped Growth Potential • Unrecognized coverage potential

  5. How effectively are we using our resources?

  6. *Schools with strategic contacts are excluded

  7. How effective are regional visits per tier?

  8. Solutions to Inefficiency

  9. Multimedia Conferencing versus Regional Visits

  10. Untapped Growth Potential • Amongst Second Tier, strong correlation was found between frequency of visits and number of nominations • If all recovered capital were redirected towards campaigns to Second-Tier schools • Increase yield of Second-Tier schools by over fifteen percent • Create stronger synergy between Second-Tier schools and recruiters

  11. Solutions to Inefficiency

  12. Coverage Potential • If recovered capital were redirected towards expansion of third-tier schools • Increased spheres of influence in no-tier schools • Exposure to 17 more schools if video-conferencing tools were expanded upon

  13. Coverage Growth

  14. Contingency Plans • Objectives: • Increase recruitment versatility without affecting yield or overall efficiency during low-budget times • Maintain a Peace Corps presence with fewer Peace Corps recruiters • Outcomes: • A model that minimizes traveling costs and replaces third-tier high-cost schools with student ambassadors and virtual conferences • Assign virtual schools to recruiters with less ground to cover

  15. With 16 Recruiters • Redistribution: • Bowling Green and Toledo moved to KAS and OH FBR team • University of Chicago/DePaul under IL and MO Team • Virtual school third-tier, high cost teams to MI and WI/ND teams • Results: • IN/KY and IL/MO teams have relatively more physical universities and student population to recruit. • MI and WI/ND teams would have both physical and virtual campaigns to run

  16. With 15 and 14 Recruiters 1 Less… • Transfer WI Team physical university responsibilities to MI and redistribute the virtual, student-ambassador contracts 2 Less... • Combine the two IN teams physical campaigns and redistribute their virtual campaigns evenly Conclusion: • Contingency plans become more flexible by splitting the physical responsibilities across FBRs and evenly distributing the virtual campaigns across the remaining recruiters

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