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Symposium „Sustainability and Modern Business Practice“ Welcome to Your Future University of Applied Sciences Salzburg/Kuchl. “Sustainability and Resource Efficiency”. Workshop A-1: Building and Renovation – Cost-Efficient, Energy-Saving, Ecologically-Sound Practice

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Symposium „Sustainability and Modern Business Practice“Welcome to Your FutureUniversity of Applied Sciences Salzburg/Kuchl

sustainability and resource efficiency
“Sustainability and Resource Efficiency”

Workshop A-1:

Building and Renovation – Cost-Efficient, Energy-Saving, Ecologically-Sound Practice

Helmut Krapmeier, Architect on the Faculty at the Energy Institute and the International Solar Building School, Vorarlberg, Austria.

Workshop A-2:

Sustainable Development from a Global and Regional Perspective

Ludwig Karg, Chairman of International Network for Environmental Management (INEM) and Executive Director of B.A.U.M. Consult GmbH, Germany

sustainability and climate change
“Sustainability and Climate Change”
  • Workshop B-1:
  • Forest Management and Wood Utilization to Support Sustainability and Mitigate Climate Change
  • Gerd Wegener, Chair for Wood Science and Wood Technology; Director of the Wood Research Munich, Technical University Munich, Germany
  • Workshop B-2:
  • CO2 Dynamics and the Increased Use of Timber in Switzerland
  • Klaus Richter, EMPA, Dübendorf Switzerland, Department of Materials and Systems for Civil Engineering
sustainable business practice
“Sustainable Business Practice”
  • Workshop C-1:
  • The Illusion of Globally Sustainable Development with Increasing Marginalisation of the Southern Hemisphere
  • Chibueze C. Udeani, Department of Systematic Theology, University of Salzburg
  • Workshop C-2:
  • A Corporation is not a Person
  • James Bruton, Salzburg University of Applied Sciences, Head of School of Business and Information Management
linking science and business
“Linking Science and Business”
  • Workshop D-1:
  • Deploying Technology for the Better Good of Everyone
  • Richard John Artley, Zurich, ETeCH`s Chief Scientist working on selected technology and business development projects
  • Workshop D-2:
  • Alternative Strategies for Financing University Education
  • Ernst Jauernik, J.I.M. Jauernik Internationational Marketing, Vienna
its information technology and systems management
ITS - Information Technology and Systems Management
  • • industry-oriented, in-depth and sustainable expertise
  • • supervised work placements
  • • industry certifications (Cisco, Nortel)
  • • sound theoretical underpinning with 5 specialization modules: adaptive software systems, embedded signal processing, convergent networking and mobility, telemedicine, IT management and security
  • • career-enhancement through management and soft skills training
  • • international double degree opportunities
mma multimediaart
MMA - MultiMediaArt
  • • builds a strong foundation in all aspects of creative and business media studies
  • • offers a high degree of both interdisciplinarity and specialization in design, audio, video, animation and game design
  • • maintains the highest academic
  • standards necessary for a successful media career
  • • offers opportunities for inter-national cooperations throughout Europe and overseas
htw forest products technology management
HTW – Forest Products Technology & Management
  • • utmost competence in themanufacture and distribution of wood products, internationally renowned professors, state-of-the art forest products technology
  • • high-level management strategies, economics with emphasis on marketing, controlling and quality management, including international certificates
  • • strong national and international links to forest products industries, wide range of job offers to graduates
  • • social skills, personality and communication training, advanced English for business and technical purposes
  • • 2nd foreign language
bwi business information management
BWI – Business & Information Management
  • • business, technology and social skills tailored and blended to meet the demands of the „old“ and „new“ economy
  • • unique course syllabus in the field of entrepreneurship, controlling and marketing
  • • professional and comprehensive education in modules (e.g. management, information technology, human resources, business environment, law and languages)
  • • very good cultural mix of students – frequent foreign student visits
  • • excellent career offers from the
  • local/regional industries
dtv digital tv
DTV – Digital TV
  • • interactivity as the basis for media-productions in the future
  • • creating mediatrends
  • • education and projects are a mixture of creativity, technology and economy
emta business development in tourism
EMTA – Business Development in Tourism
  • • Innovative approaches are the core success factor of future tourism. EMTA enables tourism managers to recognize market trends as well as changes in consumer behaviour and society that have an impact on global tourism. In addition to traditional subjects like management, foreign languages, marketing or personal skills, the program has a strong emphasis on trend research, product development and new marketing technologies in the field of eBusiness.
  • • EMTA is a part-time study for tourism professionals. As one of the most touristic places in the world, the city of Salzburg is the perfect environment for that program.
dpm design product management
DPM – Design & Product Management
  • • fulfils industry's demand for creative, strategic designers, provides a productive, competent and creative link to the worlds of business, design and technology
  • • comprehensive network of lectures and seminars, related not only to the furniture sector, but also to the validity and demands of economic trade in a global environment
  • • emphasis on modern international developments, lectures by top professionals from German-speaking countries and abroad, regular excursions
bgh construction and design with wood
BGH – Construction and Design with Wood
  • • building (new construction, renovation, preservation or reconstruction) is a cultural process
  • • graduates of BGH are part of this cultural process
  • • the particular definition of the network-capacity based on the four basic competences design, technology, economy and communication, makes this course of studies unique
  • • optional modules in different languages, regular excursions and real projects link scientific theory to the practical requirements and processes – the network capacity for wood
soza social work
SOZA – Social Work
  • • trains experts for social work with a high and internationally comparable level of quality
  • • deals with theories and methods of professional activation of people in difficult life situations
  • • imparts a comprehensive knowledge of the difficulties of people as well as theoretically grounded methods and skills
sustainability and modern business practice
Sustainability and Modern Business Practice
  • What does „Sustainability“ mean?
  • What is „Modern Business Practice“ which is orientated to the aims of sustainable development?
  • Since the Earth Summit of Rio de Janeiro in 1992 the model of „Sustainable Development“ as a goal of future business practice is accepted.
  • Maybe one of the most important milestones in global environment policy.
  • But, what is sustainable development?
  • If you search for more information in the internet:
  • Google: „sustainability“
  • 21.000.000 links
  • Google: „Nachhaltigkeit“
  • 900.000 links

Who lives on interests and not on capital, will survive !


1713 Hans von Carlowitz – sustainable forest management

symbolic tree planting apple tree
Symbolic Tree Planting: „Apple Tree“
  • Malus Domestica ’Roter Boskoop’
  • Martin Luther (1483-1546):
  • „Even if I knew that tomorrow the world would go to pieces,I would still plant my apple tree. “
symbolic tree planting apple tree1
Symbolic Tree Planting: „Apple Tree“
  • The name of the apple tree is “malus” (meaning disaster or damage), which has its roots in Christian theology and symbolises the temptation of the apple which led to the expulsion from paradise.
  • Today we are faced with modern temptations and therefore the apple tree should remind us to take our responsibilities seriously and to consider our actions and their consequences carefully.
symbolic tree planting apple tree2
Symbolic Tree Planting: „Apple Tree“
  • The fact that the apple tree will be planted by many people together in front of the university entrance is of strong symbolic value.
  • The tree will thrive because it will be well-cared for, like our university educational system. Its fruit should be of benefit to many, like the results from research and development at the Salzburg University of Applied Sciences.
morning session
Morning Session
  • 11:30 – 13:00
  • Workshop A-1: Room 3.06„Sustainability and Resource Efficiency“ (Bernhard Zimmer)
  • Workshop B-1: Room 2.08“Sustainability and Climate Change”(Reinhard Lackner)
  • Workshop C-1: Room 3.08“Sustainable Business Practice”(James Bruton)
  • Workshop D-1: Room 3.07“Linking Science and Business”(Richard Mischak)
afternoon session
Afternoon Session
  • 14:30 – 16:00
  • Workshop A-2: Room 3.06„Sustainability and Resource Efficiency“ (Bernhard Zimmer)
  • Workshop B-2: Room 2.08“Sustainability and Climate Change”(Reinhard Lackner)
  • Workshop C-2: Room 3.08“Sustainable Business Practice”(Richard Mischak)
  • Workshop D-2: Room 3.07“Linking Science and Business”(Günter Berger)
executive summary workshop a
Executive Summary – Workshop A
  • Sustainability and Resource Efficiency
  • Eco-magination means rebranding
  • Environmental improvement as an economic and financial opportunity
  • Changes can be made through communication on various levels
  • We need social justice in order to end insecurity
  • We must enable the world to become much more efficient
executive summary workshop a1
Executive Summary – Workshop A
  • Sustainability and Resource Efficiency
  • Sustainability means
  • using resources efficiently – as a first step:
  • Redesigning all products and processes through green design
  • Managing all institutions to be restorative of human and natural capital
  • There is much work to be done but we are at the tipping point at which a transition to sustainability is now inevitable.
executive summary workshop b
Executive Summary – Workshop B
  • Sustainability and Climate Change
  • Dr. Wegener: “Forest Management and Wood Utilization to support Sustainability and mitigate Climate Change”
  • Dr. Richter: “Increased use of wood in Swiss buildings: modelling of related CO2-effects.
  • We can’t apply global systems to climate protection and forest management systems. Measures have to be developed on a local basis.
executive summary workshop b1
Executive Summary – Workshop B
  • Sustainability and Climate Change
  • Primary energy resources are diminishing rapidly and will vanish within a few decades.
  • In which extent can renewable energies replace primary resources?
  • With wooden products, material substitution effects outweigh production emissions.
  • The mechanism of sink systems have to be calculated for longer periods whereas Kyoto has rather short term objectives.
executive summary workshop b2
Executive Summary – Workshop B
  • Sustainability and Climate Change
  • Transform thinking to stop the destruction of resources
  • Raise awareness
  • Reduce consumption
  • Lifestyle  quality of life
  • “Everybody of us is asked to define ‘quality of life’ for himself, to be more conscious about the effect of his doing”.
  • It is important to develop a holistic ecological sight as there are interacting problems of environmental, social, technological… nature.
  • “The complexity of the problem of global warming and climate change is not one by nature but one created by human kind.”
executive summary workshop c
Executive Summary – Workshop C
  • Sustainability Business Practice
  • Why discuss global development?
  • Sustainability – not another illusion?
  • Conditions for development
  • intrinsic development
  • people need to have the responsibility (not passive)
  • Problem of migration
  • Human forces wasted in the western world but needed in their home countries
executive summary workshop c1
Executive Summary – Workshop C
  • Sustainability Business Practice
  • Education as a key issue
  • development of different forms of education
  • not indoctrination
executive summary workshop d
Executive Summary – Workshop D
  • Linking Science and Business
  • Two key questions:
    • How to finance education?
    • How can this investment (education) be repaid?
  • Global competition – war for talents
  • Two alternative models of financing
  • - work – study colleges
  • - EHRIX model