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SEO Tactics: Image Optimisation Techniques

Read about Image Optimisation Techniques<br>

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SEO Tactics: Image Optimisation Techniques

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  1. Image is one of the most downloaded files in the web. It is the future of Search. The numerous technological advancements in the recent years make it hard to ignore how the world is increasingly becoming more visual. Different devices, from phones to drones, now utilise better cameras. Because of this, image optimisation is hard to ignore. Proper image optimisation is a valuable SEO asset. Optimising images can improve your site’s performance. This article aims to list down image optimisation techniques. Quick Recall! Image optimisation is the process of preparing your image properly by making sure the image elements (filename, alt text, image title, and image caption) work towards the same SEO goal. Optimised images intended for SEO are tools that can promote better user experience by providing context and communicating meaning.

  2. Which factors can ensure your images are optimised? Here are the things you need to know according to Search Engine Journal: Image use justification Don’t force yourself to add an image Use images for a reason: To tell a story To simplify an idea To complement content Break up the text Image source Beware of copyright Use original images Avoid using stock images Image quality Use high-quality images Use images appropriate for the content Image format Use JPEG for image quality and size Use PNG for transparency and logos Use GIF for simple art and animations

  3. Image size Reduce file size for faster page load speed Don’t use huge file size If possible, use Adobe Photoshop’s “Save for Web” Image Alt text Use appropriate short, accurate, descriptive keyword-rich alt text Image filename Use short, accurate, descriptive keyword- rich filenames Image caption Add context for the image Image Sitemap Create and publish an image sitemap for all your images Add descriptive keyword-rich captions

  4. In addition to this, here are some tips from Google: Use vector images for zoom and resolution-independent images Use Raster images for complex images with many irregular shapes and details Eliminate unnecessary image resources Minified and reduce the size of SVG files Compress SVG files to GZIP Use the right image format Serve scaled images Invest in automated tools and infrastructure

  5. Source: https://anythingseo.wordpress.com/2018/ 09/21/seo-tactics-image-optimisation- techniques/

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