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Google Me

Google Me. Your Professional Reputation in the Modern Age. Who are we?. Michele Codd Associate Director, Sponsored Projects Administration George Washington University . Who are we?. Samantha Westcott Manager, Sponsored Projects Team Children’s Hospital, Los Angeles. Who are you?.

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Google Me

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  1. Google Me Your Professional Reputation in the Modern Age

  2. Who are we? Michele Codd Associate Director, Sponsored Projects Administration George Washington University

  3. Who are we? Samantha Westcott Manager, Sponsored Projects Team Children’s Hospital, Los Angeles

  4. Who are you?

  5. Branding is important. • Privacy is a challenge. • Where do you go for answers? • Hiring managers use searches for reasons NOT to hire a person.

  6. Red Flags: • Provocative Photo • Reference drinking or drug use • Speaking badly of employers, clients or colleagues • Discriminatory comments • Lying about qualifications • Poor writing examples • Breach of confidentiality • Green Flags: • Good personality • Good fit within organization • Profile supports professional qualifications • Creativity • Solid Communication Skills • Good References • Awards and Accolades

  7. Digital Hall of Shame BOULDER, Colo. (AP) — The University of Colorado Student Government’s diversity director resigned over blog items he posted, including one that said “women are not as smart as men.”

  8. Steps to take: • Google yourself • Search background check sites • Use data to build your brand • Focus on a positive image Build your brand: • Increase recognition • Collect a portfolio • Post your professional projects to sites • Use LinkedIn • Use Professional Societies (NCURA Collaborate) • Participate in your career

  9. An NYU professor tweeted that obese PhD candidates who "don't have the willpower to stop eating carbs" "won't have the willpower to do a dissertation." An employee calls in sick. Later that day, activity was seen on her Facebook wall showing she was on Facebook. She got fired from her job.

  10. Keeping a Positive Image Clean up digital dirt Create your professional network Keep gripes offline Highlight accomplishments Be selective Be careful

  11. Hospital staff were suspended for participating in "The Lying Down on the Job Game," where people photograph themselves lying face-down at work. The staff were lying on the hospital's floors, resuscitation tables, and even the helipad.

  12. LinkedIn Strategy: • Start with your resume • Add a photo • Strategically select key words • Be thorough • Adopt from other profiles • Get involved Facebook Strategy: • Pick a path: • Professional • Personal • Both • There are no secrets • Manage your profile • Keep it safe and clean • Be yourself

  13. A woman living off disability insurance for depression was investigated on Facebook by her insurance company. She lost her benefits when they saw photos of her having fun on vacation. A person was fired for bragging on Facebook about being “highly competent in the art of wasting time, blame-shifting and stealing office supplies.”

  14. Twitter strategy: • Claim your handle • Decide your image • Professional • Personal • Both • Twitter is blogging, use it to get your word out • Link to other networks Collaborate strategy: • Profile can be consistent (LinkedIn) • Participate in Communities • Link to other networks • Prepare for meetings • Find other members

  15. So, who do you think you are?

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