1 / 11

Hidden Gems Discovery Service - Explore Your City's Treasures

Develop a service platform to help users discover hidden events and activities in their area, catering to those new in town or curious about local offerings. The service aims to differentiate itself by focusing on niche, non-mainstream events. By collaborating with bloggers and leveraging social media for marketing, the platform seeks to provide a novel way for users to explore unique experiences in their city.

rayya
Download Presentation

Hidden Gems Discovery Service - Explore Your City's Treasures

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 48hours Jamming timeline From Hidden Treasure to NO NAME!

  2. Brainstorming… What is ‘Hidden treasure’?

  3. Ideas 1 Idea : A service to empower people’s latent ability User: People who are lack of motivation in life ( unemployed young generation) What are we trying to do: Design a journey to guide our user to discover their hidden ability. Need : High unemployment / Social issue

  4. Ideas 2 Idea : A service that allow people to discover the hidden treasure around them ( Locality ) User: People are new in town? People who are curious about their area? What are we trying to do: Design a service platform to allow our user to ‘discover something different’ It could be events or people Need: Many people new to the city / busy lifestyle / a service channel for people to discover something ‘different’

  5. We have chosen….IDEA 2 • More potential • More fun • More possibilities

  6. Discover… User research result : People are sceptical about the idea of ‘meeting stranger’ – Stranger Danger There is not a ‘Need’ of another social networking People are more interest about the hidden events / activities in their area

  7. Define… There are many similar products / services provide social events information We need to differentiate ourselves with other service provider ( not another Timeout )Hidden Treasure – We are targeting to the niche market ( Non-mainstream )

  8. Develop Who are our key partners? Will collaborate with blogger in Phase 2. No name start-up as an independent insider. How we market ourselves? Our service provide a service platform to centralise all the niche ( non-mainstream events )

  9. Deliver WOTM / Apps 1: No Name will send an invitation to their network to install the application 2: The application will link with the Share feature 3: No Name will use people connection / share on social media as the communication channels ( benefits : low cost, match with the brand – hint, guide

  10. Value Proposition The wayfinder guide to London’s hidden gems

  11. Next step… The business model can be replicate in other cities around the world No Name is a brand / service provide information about the non-mainstream events

More Related