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RECRUITMENT Enrollment Services

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  1. RECRUITMENTEnrollment Services

  2. Philosophy on Recruitment • Value of College Education/Learning Environment • Ethical/Honest • Benefits of NDSCS • Placement Rate/Work Force Needs • Everyone Recruits • Accreditation/Standards • Safe • Right Fit

  3. GOALS FOR RECRUITMENT • Build Relationships • Provide Value • Visit Campus • Visibility • Public Relations • Marketing • Recruit to Retain • Careers

  4. WHAT DO WE “SELL” • Continued education/life long learning • NDSCS experience • Wahpeton, Fargo, Online and Pathway • Campus visit (seeing is believing) • Knowledge (we aren’t the experts in all areas) • Relationship (6th degree of separation) • Legacy

  5. IN ADDITION…. • Overcome Objectives • Ease Fears • Paint a Picture • Relate • Maslow’s Hierarchy of Needs

  6. WHO WE RECRUIT • Primary Market: Traditional Students • Secondary Market: • Non-traditional students • International students • Displaced workers • Geographic areas • Underemployed/Unemployed • Students that need to be retrained • Underrepresented populations • Younger grade students

  7. Recruitment Staff • Dale Grosz Tonya Stokka Jim Johnson • 14 years 3 years 8 years • Kijia Homes Jordan Fischer • 2 months • Shari Thompson Sonja Fenske –Coordinates special • events, bus tours, CRM

  8. Enrollment Specialists gain their knowledge • From all of you through: • Career Awareness Seminar • Department Visits • Enrollment Services Meetings • E-Transmitter • Emails

  9. RECRUITING TERRITORY

  10. INFORMATION AVAILABLE • View book • Fact Book • Campus Life • Quick Fact • Application • Snap Shots • Placement Brochure • Ipad Presentations

  11. RECRUITMENT ACTIVITIES • College Fairs(Fall) • North Dakota, Minnesota, Montana and South Dakota • National College Fair • Students of Color • Spring I-90 College Fairs Approximately each year • 99 College Fairs are attended • 3328 Students are seen at the Fairs

  12. RECRUITMENT ACTIVITES • High School Visits • North Dakota, Minnesota, Montana, South Dakota and Wisconsin • Coordinated with Career Center/Counseling Office • Scheduled visits (number of times) • Competition • Limited time • Stigma about visiting • Fortunate • Relationships mean everything Approximately each year • 944 High School visits • 2624 number of students seen at HS

  13. OTHER ACTIVITIES • Mass Mailings (Juniors and Seniors) • Special Events (ie: Steer Your Career) • Invitation Events • Job Service • Repeat Visits • Bus Trips • Special Initiatives • Partnerships

  14. Working Together ENROLLMENT SERVICES DEPARTMENTS MARKETING

  15. Prospects Lead to Applicants • Prospect: • Name • May or may not be interested in attending • Seen at College Fair Majority of prospects come from: • Project Vital Link • ACT • Buying Mailing Lists

  16. CRM: Customer Relationship Manager Database • CRM helps to manage student interactions and data. Our goal is to turn • and manage the communication and relationship with the student

  17. CRM PLAN

  18. CRM Communication Plan • Mass Mailings: Seniors(September)/ Juniors (January) • Prospective information entered into CRM • Within the first 45 days on average a student received 5 communications from NDSCS • Student can customize a VIP page in CRM and change it whenever they want • Student can receive multiple communications in a short period of time based on preferences and changes • Each month students receive are receiving communication: ‘newsletter’ and or additional invites, notices (ie: financial aid)

  19. SUCCESS POINT – VIP PAGE

  20. CRM Communication Plan • Any ‘changes’ made to his or her VIP page, a student will receive ‘new’ information (ie: the students initial interest was Nursing and now the student changed to Architectural Drafting), previous information they received was nursing and now they will receive AD information. In one week, they could have gotten XXX emails/notices because they changed their choices or preferences • Calling begins in the Spring semester (we try to call them all) • Action is a catalyst: ie: A campus visit by the student triggers a filter that prompts a communication or a communication is also triggered when they visit with us at a high school visit

  21. NDSCS VIP Activity • Total Visits: 4,062 • Active/Unique Visitors: 1,611 • Average 3 visits per user, 40% • Engaged Visitors: 491

  22. CRM STATS • We can now gather stats that we couldn’t measure before: • 167,648 total emails sent • 160,317 total emails received • 21,974 total emails viewed • 3,063 total emails interacted • 3,852 total emails opt-out

  23. LEAD • Student has indicated a STRONGER interest in NDSCS: • Generally, there is a catalyst, something that prompted them to do something more. • Requested more information • Campus Visit • Student was seen at both a college fair and high school visit • Set up VIP page in CRM

  24. Future Wildcat Wildcat

  25. APPLY YOURSELF • Approximately • 72% of our students are • applying on line

  26. Admission Funnel Prospect Lead NDSCS STUDENT

  27. What happens after they apply?

  28. Student flows through the system?

  29. X 4 Four semesters to complete an Associate Degree: • Entering application • Imaging records • Setting up checklist • Setting up communications • Entering test scores • Updating Information • Budgeting/Packaging • Term Activation • Matriculation • Student groups • Registration • Financial Aid verification • Financial awarding • Fee payment • Withdraw • Cancellation • Update checklist • Applicant/reapply (repeat steps for student who start second eight weeks) • Grade rosters • Posting grades • SAT Pro • Academic standing • Begin imaging records again

  30. Additional Resources • Recommended Course Brochure • Wildcat Tracks • Facing the Road Ahead • Planning for a Smart College Choice • New Directions • COMING SOON: Financial Aid 101