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A tale of two worlds Managing Convergence of Web and Mobility DEP

A tale of two worlds Managing Convergence of Web and Mobility DEP. Dave Milham TMF Distinguished Fellow BT Group CTO Office. Web 2.0. IMS. Networked IT. MMS Communications. Two Worlds. What is the Vision?. Web 2.0 Webs Services combined to give innovative new services

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A tale of two worlds Managing Convergence of Web and Mobility DEP

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  1. A tale of two worldsManaging Convergence of Web and Mobility DEP Dave Milham TMF Distinguished Fellow BT Group CTO Office

  2. Web 2.0 IMS Networked IT MMS Communications Two Worlds

  3. What is the Vision? • Web 2.0 • Webs Services combined to give innovative new services • Web’ Mash Up’ E.g. Google Earth API • Dynamic service provision • IMS • New Applications assembled from Service Components • Access to Network based information in real time • Presence and Location • Agile new services Aren’t these both different views of Service Oriented Architecture?

  4. What’s the differences? • Web2.0 • Comes from a ‘free’ web mind set • Revenue from eyeballs, mouse clicks and advertisements • Some how somebody will create something ‘cool’ e.g. YouTube, MySpaces, Google Earth • IMS • Comes from a Telecom Billing mind set • Charge for content, application and session • Don’t know what the ‘killer app is’ but let’s provide a framework • Managed Service Quality

  5. What do both need? • Component Based framework • Managed QoS • Distribution of income through a supply chain

  6. SLA MVNO SLA Facilities Mobile N/W Operator m$ v$ n$ SLA Ethnic Food SLA Content Aggregator SLA 7-10 Food chain e$ Component Based Framework SLA Food Now @net x$ Exposed Service Revenue And these relationships are being changed dynamically!

  7. What do components consist of? Exposed NGOSS Framework Aware Contract Services e.g. process, policy, data management, systems management NGOSS Business Aware Contracts (BAC) e.g. Operational Services Configure Directory Entry (NGOSS) Component/ Service Consumed NGOSS Contracts Directory Lookup Query

  8. And what else? • TMF O53D NGOSS metamodel • Configuration Management • Service Assembly Model based on SID…

  9. Product – Service – Resource Services and Resources are delivered through Products

  10. Summary • Many of the technical challenges for Web2.0 and IMS are the same • Web2.0 and IMS different sides of the same coin? • Both need • Component based Service Model • Meta-models • SLA Models • Service assembly model • SID Models • Supply chain models • Configuration Management • How will this happen?

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