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Corporate Social Responsibility

Aspects of world crises. Loss of consumer demandBusinesses loose marketNegative economical growthi.e. RecessionUnemployment rate risesSocial tensionsEnvironmental degradationPrice of oil drops by 40%. PoliticalEconomicalSocialEnvironmentaletc.. What is CSR?. "A concept whereby compa

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Corporate Social Responsibility

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    1. Corporate Social Responsibility Establishing CSR in South-East Europe

    2. Aspects of world crises Loss of consumer demand Businesses loose market Negative economical growth i.e. Recession Unemployment rate rises Social tensions Environmental degradation Price of oil drops by 40%

    3. What is CSR? "A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis“

    4. Importance of CSR

    5. Importance of Goodwill

    6. Intl. Initiatives

    7. 7 Core Issues - ISO 26000

    8. Phases in Dev. Standard

    9. Core areas of CSR Market Product quality, adequate pricing, product safety, code of conduct, ethical advertising, anti-corruption, product information People Health&Safety, equal opportunities, work-life-balance, adequate payments, human rights Environment Eco-innovations, sustainable consumption and production, environmental management systems, recycling materials

    10. Core areas of CSR Capital/Assets Transparency, communication, financial strength Society/Community Win-win projects, problem-based approach, establishment of networks, focuses on target groups and target problems, cooperation with experts and local community

    11. CSR adv. for companies Better reputation Improvement of relationship to all stakeholders Competitive advantages Reduction of financial risks High motivation of staff Good corporate culture Long lasting business success

    12. CSR adv. for society Improved personal situation of target group Identification of new problem areas Creation of innovative problem solving approaches Establishment of networks with specific problem-solving competences

    13. Establishing CSR in SEE

    14. Project Partners Federal Ministry for Cooperation and Economic Development, Berlin Initiator and sponsor of the programme Strategy and general frame InWent GmbH, Cologne Programme coordination Selection of eligible project ideas Supervision of the programme

    15. Project Partners SEE Network Albania: Regional Development Agency, Tirana Bosnia and Herzegovina: Chamber of Commerce and Industry, Republika Srpska, Banja Luka FYR Macedonia: Coordinating body of all SEE partners BASME CT, Skopje Montenegro: SME Agency, Podgorica Serbia: Serbian Chamber of Commerce, Belgrade

    16. Project goals Objectives: Core CSR values implemented Economic growth Social development Human resource development Environmental protection Implemented by: Regional cooperation Raising awareness Networking

    17. Main project components CSR Competence Centres Contact points providing training and consulting services to CSR related topics CSR Award Collection, analysis and evaluation of applications and the best practices Awarding of the best 5 companies in 2 categories in each country CSR Road Show Public promotion of CSR success stories CSR best practice sharing Representatives of companies and experts networking

    18. Methodology

    19. Project results CSR competence Centres 215 CSR multipliers in SEE region from the business sector, ministries, chambers, business associations and media CSR award 2007 4.600 enterprises contacted 200 projects received and evaluated 40 enterprises publicly awarded Success stories have been promoted in public as good business practices.

    20. Project results Serbia: More then 400 companies involved 52 companies applied Selection of 11+6 2nd Jury meeting 18/02/ – selection of 5+5, 3+3 companies 3rd Jury meeting 29/02/ – decision about ranking first three companies in both categories Final ceremony – CSR awards 14th March 2008 in SCC

    21. Perform. Criteria for Projects

    22. Best Practices Albania: Employees (QTU,Ltd., Tirana) Environment (EVEREST, Ltd., Tirana) Bosnia and Herzegovina: Local community support (Oil Refinery, Modrica) Support of sports, culture, hospitals (KRAJINA AD, Banja Luka) FYR of Macedonia: Employees (RADE KONCAR SERVIS, Skopje) Environment (ADING AD, Skopje) Serbia: Local community program (BIVODA, Bujanovac) Scholarship program for talented pupils (TIGAR, Pirot)

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