PRODUCT PORTFOLIO ANALYSIS. IB BUSINESS & MANAGEMENT A Course Companion p204-206. PRODUCT PORTFOLIO ANALYSIS. Product portfolio analysis is looking at the range of products a business offers.
IB BUSINESS & MANAGEMENT
A Course Companion
The BCG Matrix with circles to reflect the relevant importance of the product to group sales. Product B is the most important and Product E is the least important.
In this example, product B clearly is the most important for the company, in regards to sales. It is actually between a cash cow and dog. The position of the circle on the diagram is important.