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Smart Phones Deserve Smarter Content

Smart Phones Deserve Smarter Content. Overview. 1. What is Handango InHand? 2. How do I get my apps sold through InHand? 3. How can I get my own developer version of InHand? NEW!. What is Handango InHand?. Download from http://mhgo.com. Palm OS. Pocket PC. UIQ. BlackBerry.

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Smart Phones Deserve Smarter Content

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  1. Smart Phones Deserve Smarter Content

  2. Overview 1. What is Handango InHand? 2. How do I get my apps sold through InHand? 3. How can I get my own developer version of InHand? NEW!

  3. What is Handango InHand?

  4. Download from http://mhgo.com Palm OS Pocket PC UIQ BlackBerry Smartphone Overview Handango InHand is an intelligent, on-device software catalog that simplifies the process of finding, installing and purchasing software applications and games for your phone. InHand provides a new avenue -- the phone itself -- for accessing mobile software downloads. The catalog is an easy-to-use system that allows users to access available software.

  5. Top 10 Features 1. Cross Platform 2. On-Device Presence • InHand sits on the phone like any other application, giving customers the opportunity to explore the breadth of downloads available for their device.

  6. Top 10 Features 3. User Experience • Extremely easy to browse top applications directly on the device. • Connection is only necessary for purchasing and downloading. 4. Member Account • Purchases can be integrated with a customer account to give rewards for multiple purchases and encourage repeat buying.

  7. Download resumes at interruption point Top 10 Features 5. Instant Downloads • InHand automatically initiates download. • Customers can install and run application immediately or later. 6. Download Interruption Safeguard • Downloads can be paused and resumed at any time. • Users can resume interrupted downloads if their wireless signal is dropped, battery fails, etc.

  8. Top 10 Features 7. Download Vault • InHand remembers past purchases so users can easily re-download. • Purchases are also accessible online. 8. Self-Updating • Enables user-initiated content and client updates remotely.

  9. Top 10 Features 9. Multiple Payment Options • Premium SMS, Integrated Billing, and Credit Card are currently available. • Currencies & Languages English Français Italiano Deutsch Español

  10. Manufacturers Web Portals Operators Current Licensees

  11. Treo 650: Automatically installed via CD Smartphone i600: Burned on ROM Pocket PC 6600: Burned on ROM Palm: Burned on ROM BlackBerry: Coming in Q1 2006 UIQ: Coming soon Smart Devices: Coming soon Smartphone VOQ: Burned on ROM UIQ: Burned on ROM – early 2006 Pocket PC: Burned on ROM BlackBerry 7250: Burned on ROM Palm: Burned on ROM Pocket PC: Burned on ROM Pocket PC: Burned on ROM Smartphone: Burned on ROM UIQ: Burned on ROM BlackBerry: Burned on ROM Partner Distribution

  12. Handango Distribution 1. OTA Download • Visit http://mhgo.com on your phone’s browser 2. Handango.com • Prominent links throughout Handango.com 3. InHand Website • www.handango.com/inhand 4. Confirmation Emails • Promoted in all Handango.com sales confirmation emails

  13. Key Metrics – January to May 2005 • 614% Client Download Growth • Look to Book: 7% • 5.08 MB Download per User • Revenue on InHand stores vs. OTA stores with similar product selection is 13% higher

  14. How do I get my apps sold through InHand?

  15. Next Steps – easy as 1, 2, 3! • Ensure your application meets the InHand Content Requirements • Verify your application meets the Handango Mobile Ready (HMR) testing criteria • Click “View Certifications” in your developer account to view the HMR testing form • Send your app to Handango for review! Contact your account manager with the following information: • Product ID and Product Name • Compatible platform • Confirmation that your app meets the InHand Content Requirements and HMR criteria If Handango approves your app, we will have it HMR certified, free of charge, and added to the InHand catalog!

  16. InHand Content Requirements Palm OS (Treo 600/650 only): • Must have OTA file uploaded in OTA section of product account • Registration Model: Pool, Static, Commercial, or Dynamic • App File Size: Under 2 MB • Must be Handango Mobile Ready certified BlackBerry (OS 3.8, 4.0 and above): • Must have OTA file uploaded in OTA section of product account • Registration Model: Pool, Static, or Commercial or Dynamic • App File Size: Under 700 KB • Must be Handango Mobile Ready certified

  17. InHand Content Requirements (cont’d) Windows Mobile Smartphone: • Must have OTA file uploaded in OTA section of product account • Registration Model: Pool, Static, or Commercial • App File Size: Under 1 MB • Must be Handango Mobile Ready certified and Microsoft Mobile2Market signed Pocket PC (including Windows Mobile 5.0): • Must have OTA file uploaded in OTA section of product account • Registration Model: Pool, Static, Commercial or Dynamic • App File Size: Under 2 MB • Must be Handango Mobile Ready certified

  18. InHand Content Requirements (cont’d) Symbian UIQ: • Must have OTA file uploaded in OTA section of product account • Registration Model: Pool, Static, Commercial, or Dynamic • App File Size: Under 1 MB • Cannot require App Forge Booster • Must be Symbian Signed* * Symbian applications will require a few additional steps in order to get Symbian Signed

  19. Benefits of Optimizing • New customers • Get in front of new customers by participating in this premier on-device service • Standard inclusion • Optimize now for inclusion in the standard catalog Handango launches with future InHand licensees • More distribution channels • Leverage other Handango and value-added OTA channels

  20. How can I get my own developer version of InHand? NEW!

  21. NEW! Developer Versions • Distribute on your web site • Your branding • Custom catalog – no competing products • Permanent on-device presence that will strengthen customer loyalty & increase your sales!

  22. How to promote your client • Distribute within your trial and full version product files • Advertise through button & banner ads • Promote on product pages

  23. How to promote your client (cont’d) • Distribute from OTA sites • Ex: pda.penreader.com • Upsell in Handango Commerce Engine • Promote in newsletters • Mention in Handango sales confirmation emails

  24. Pricing Model • We offer two different pricing models – just pick the model that works best for you! • Pay As You Go • Pay Upfront • You can receive a 10% affiliate commission by offering other developer’s products in your client

  25. Next steps Please contact your account manager if you’d like to get your own client!

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