Export Rice WineTOSINGAPOREBy 童少华0503005205 周 钧0503005213庄泾坤0503005207
古越龙山 Zhejiang Gu Yue Long Shan Shaoxing Wine Company is the largest rice wine production, management, export enterprise in China. With the best wine production equipments and the only provincial technology center of rice wine , the company’s output reached 11 million tons.
The products were well sold in major cities of China, and also in Japan, Southeast Asia, Europe and the United States and more than 30 countries and regions.
The Country With WhichWe Wish to Trade Merlion(鱼尾狮)
Brief Discussion of The Country’s Relevant History • Singapore became a colony of British as an important trading port and military fortress in the 19th century . • On August 9, 1965, under the leadership of Lee Kuan Yew , Singapore seperated from Malaysia and established the Republic of Singapore . • On June 14, 1980, the Chinese government and the government of Singapore signed an agreement about establishing commercial representative office . • On October 3, 1990, the establishment of diplomatic relations between China and Singapore.
Singapore was in the south of Malay Peninsula, located in the center of Malacca Strait and Southeast Asia, which was called “the crossroads of Asia”. It’s a very important geographical position. LOCATION
The climate of Singapore is tropical oceanic climate . It’s warm and wetness throughout the year. The temperature of the country is between 24℃and 32℃. Annual precipitation is about 2400mm. CLIMATE
The main topography of Singapore is plain. The average elevation is about 17 meters . There are some hills in the central section. The highest mountain is about 170 meters. TOPOGRAPHY
Population(2006) • Population: 3.6million(4.48) • Chinese: 75.2% • Malaysian: 13.6% • Indians: 8.8% • Others: 2.4%
growth rates1.71% • average age: total: 36.2male: 35.9 female: 36.6 • Average life expectancy Total: 81.53male: 78.96female: 84.29
Migration rates and patterns • Net migration rate Immigrants 11.53 / 1,000
Education • Primary: 172 • Secondary schools:163 • Junior college (Senior middle):17 • Polytechnics:5 • University:4 • Private schools:1126
Literacy rates • above 15 years old can read and write • Total: 92.5% • Male: 96.6% • Female: 88.6%
Political structure • Parliamentary republic
Political parties • People's Action Party (PAP) • Singapore Democratic Party (SDP) • Barisan Sosialis • Singapore Malay clan agencies • People's United Front
Legal system & Social security • a sentence of lash • gallows
Religions • Buddhism & Taoism • 兴都教 • Catholic church • Christianity • Judaism • 锡克教
Living conditions • Diet and nutrition • Housing
Drink • Singaporeans like red wine • Man like beer • Women like ChangDao tea • Red wine import: 9.4milion L (2001) ~18.6milion L (2004) # 2005-2006 red wine spending increase 24% red wine import from Italy increase 64%
Housing • Housing Development Board (1960) • HDB flats(政府组屋) • Central Provident Fund, CPF(1955) • more than 93% of Singaporeans have their own houses
Language • Chinese English Malay Tamil • Official & Business: English • Most can speak two language • (EN&Mother tongue)
Rice wine • Company profile • The history of our product • The advantage and compatibility • Geographical region of the market • Two kinds of distribution
Product • Four kinds of trademarks:
The history of our product • The trademark of “古越龙山”come from 2500 years ago