Presentation Transcript

1. ENSSEE ForumEconomic and socialvalue of local sport events

   Hans Slender Coordinator Policy and Entrepreneurship
2. Research sport science Healthyageing Entrepreneurship Professional Practice Stimulatingsport and physicalactivity Motor learning Optimalisation of sport performance Policy and entrepreneurshipin sport SportsFieldLab Groningen
3. Community of practice Policy and entrepreneurship in sport
4. Entrepreneurship PhD project Gerco van DalfsenLeadership in sport and business PhD project startup Ben HattinkBehavioraleconomics Minor ‘Sport Business Innovation’
5. Sport policy Visiononlocal sport facilitiesAssignmentforlocalgovernement Groningen; three sport facilities Vitality of voluntary sport clubsResearch on 100 local sport clubs Minor: ‘Policy in sport and health’
6. Sport events Initiationphase: Business case Clycling Tour of Drenthe Feasabilitystudy World Cup Cycling 2020 Processevaluation: EuropeanYouthOlympic Festival 2013 Meta-analysis sport events in NL Effect studies: Social impact World Cup CP Soccer Economic impact WC Speedskating, NIC Assen, TT Festival
7. Today Joint research program in a nationalcommunity of practice Research program Hanze University Phd. Research Hans Slenderonsociallegacy of local sport events
8. 1. Community (WESP) Promoteresearch on sport events. Standardisemethods and techniques. Ex post studies to improve ex ante research. Exchange results andshare best practices. Peer review EgbertOldenboom
9. Economic impact visitors Source: Preuss (2004)
10. EconomicEvaluations WESP
11. Value of events Durance Intensity Health Participation Identity Experience Event Scale Organization Economics Intensity Target group
12. Example Measuring the social impact of a sporting event and the role of various side-events.
13. Wesp modules Number of visitors and profiles Economic Impact Experiencelocalresidents Satisfactionvisitors and participants Media value Health and healthylifestyle Parcticipation and cohesion Sustainability
14. Next steps Using the data of various sport events to build a ex ante model for economic impact. For larger sport events no focus on economic impact but on a complete cost-benefits analysis. Gain insight on moderating factors (process) to get more out of sport event.
15. 2. Our research agenda Feasiblilty studies Proces evaluations Impact studies Legacy (PhD) Source: Preuss (2004)
16. Feasibility and Process Business case Cycling Tour of DrentheProvince of Drenthe World Cup Cycling 2020KCE2028 & Sportplein Groningen Process evaluation EYOF 2013NOC*NSF
17. Impact studies Economic impact studiesWC Speedskating 2012, NIC Assen, TT Festival Social impact WC CP Soccer Meta-analysis social value of sport eventsMulier Institute
18. Understandingprocesses Cost-benefitsanalysis(costeffectiveness) Efficiency Effectiveness Investments Goals Feasibility studies Bids Strategy Project management Side-events Stakeholders Project evaluation Impact studies Side-eventmonitoring CBA Effect studies Legacy
19. 3. PHD-projectsociallegacy Much work done on mega events, little on local events. Much work done on economic effects, little on social effects. PhD program is a change to focus on long term effects, difficult to get funding from the market for this kind of research.
20. Health and social impact Source: McCartney et al. (2012)
21. Leagacy Source: Preus (2007)
22. Methodsfound
23. Stakeholderperspective Source: Bowdin (2010)
24. ReviewSocialLegacy Creating a sociallegacymeasurement instrument Selectionrecurringlocal sport events Selectionone-offlocal sport events 0 -measurement 0 -measurement Processstudy 1 -measurement Processstudy 1 -measurement 2 -measurement 2 -measurement How to enhancesociallegacy and leverage?
25. Anyquestions?