FinEx. The Express Way to Finance the College Experience. Mission. FinEx will provide financial aid services to help parents and students No More Paperwork! Hassle-free form filling Expert advice and assistance to consider costs of education, plan, understand options, and obtain aid. FinEx.
The Express Way to Finance the College Experience
FAFSA, CSS/Profile completion
Completion of individual college aid forms
$59.99 + $4.99/college aid form
General Cost Planning
w/hour consultation, $29.99 + $4.99/college aid formServices Available
Find office location
Purchase office materials
Build-out office space
Prepare for upcoming business
Open For Business
Office: Sept 1, 2006
FinEx.com and FinExOP.com online Sept 5, 2006
Guidance counselor info session, Sept 19th
Parent/Student/Guidance counselor, NovemberTimeline for Business
Revenue share with PrepMe & EssayEdge
Traffic goes to our site; gain credibility and traffic
Partner with as many companies as feasible
Practice Search Engine Keyword Optimization
Buy Google Adwords; pay per click.
Cost: $.05-$1.00/click for keywords we would want.
Promote FAFSA/CSS service with counseling clients in Overland Park;
Gain credibility and traffic
Print advertising in
Ladies Home Journal,
Cost: $40,000-$220,000/full-page ad. Only after significant website trafficAdvertising & Marketing: FAFSA/CSS Form Service
Form Filling Service: Competitors
Some general counseling companies exist:
Scholarship Service: www.fastweb.com is a prominent online scholarship search tool
Aid Comparison: USNews, CollegeBoard, and other companies offer web based aid comparison free of charge
Loans: Various websites with useful information
Pre-Planning and General Cost Planning: Financial companies such as H&R Block and Schwab offer services to plan for college
There are also many books about maximizing financial aid and planning for the costs of college.
Our area of location and the comfort and ease of dealing with professionals at a personal level will be sufficient to compete in these markets.
One Year Later…
Five Years Later…