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……………………………………………………………………………………………………………………………………. A nalysis of the problems and i mprovement of current Taxi service . CAPSTONE DESIGN. Presented by Kang SeoJeong Kang YooJeong Nam SongEe. ……………………………………………………………………………………………………………………………………. Contents. 1).

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slide1

…………………………………………………………………………………………………………………………………….…………………………………………………………………………………………………………………………………….

Analysis of the problems and improvement of current Taxi service

CAPSTONE DESIGN

Presented by Kang SeoJeong

Kang YooJeong

Nam SongEe

…………………………………………………………………………………………………………………………………….

slide2

Contents

1)

Reason of Subject selection

●Taxi images ●Instances

3) The definition, Status and fee system of taxi service

4) Reason of Subject selection or Problems

5) Income structure of taxi

6) Analysis of the survey

7) Needs Improvement of taxi service

8)Management analysis

9) Solutions and effected effort

10) Gantt chart

11)Q& A

Goal of Project

2)

slide4

1. Taxi images

Refusing Passengers

Overcharging

Card

Rejection

speeding

= Bad images

slide9

3. The definition, Status and fee system of a taxi service

What is Taxi service?

  • Taxi is a car that carries passengers to a place for an amount of money that is based on the distance traveled and the action is called taxi service.

Status

Fee System( GwangJu )

slide11

4. Reason of Subject selection or Problems

Taxi has become a public transportation

Taxi driver’s salary is the lowest in transportation industry workers

There are many complains from passengers

= Both consumers and supplier are dissatisfaction

slide16

6.Analysis of the survey

Place: Starbucks in Chosun

Ages : 10~30s

Survey respondents:

Male18

Female25

Total: 43

slide17

6. Analysis of the survey

How often do you use a taxi ?

People who take a taxi once a week or more is 68% of the total.

7 %

9 %

16 %

14 %

54 %

slide18

6. Analysis of the survey

Do you think what is the most important in a taxi service ?

Speediness ​​and Safety of the service element is 67 percent.

39 %

19%

slide19

6. Analysis of the survey

How do you think about the taxi service ?

There are many people using taxis, but only 12% of people are satisfied with the service

14 %

34 %

40 %

slide20

6. Analysis of the survey

attending school is the most part of purpose of

taxi utilization

19 %

21 %

19 %

37 %

4 %

slide21

6. Analysis of the survey

Customers want to be improved about everything , but the most things are non rejecting credit card payment and non using swear word

needs improvement of taxi service
Needs Improvement of taxi service

7.Needs Improvement of taxi service

slide25

8.3CAnalysis

What is 3C analysis?

- the three factors of environmental analysis is customer, competitors

company analyze.

C – Competitor

ㆍAll the local taxi company

ㆍOther public company

ㆍSpecial, parcel delivery service company

C – Customer

ㆍdrunken people

ㆍ Female customer, old and weak, disabled people

ㆍA subscriber for application and phone

ㆍCitizen

C - Company

ㆍCrime prevention functions for customers and taxi drivers

ㆍ Differentiated services

ㆍTraining for safety and gentleness

slide26

8. SWOT Analysis

s

w

(Strength)

(Weakness)

- Friendly services based on exhaustivestaff training

-Customer communication through the app

-The initial development cost is expensive

1.App development cost

2.Personnel expenses

t

o

(Opportunity)

(Threat)

- Saturation of the taxi industry

-The only taxi company using the app

slide27

8.STPAnalysis

S – Segmentation

ㆍPurpose of using

- Transportation

- Carriage of goods

T – Targeting

ㆍStudent

ㆍ Worker

ㆍFemale customer

ㆍCitizen

P - Positioning

ㆍAwareness

ㆍ Differentiation

ㆍStability

ㆍScarcity

slide28

8. STP Analysis

P

Positioning

+ High frequency

P

Positioning

Taxi1

Improve taxi

- Low awareness

+ High awareness

Improve taxi

Taxi2

Taxi3

- Low frequency

slide30

9. QR Codeuses

Attach taxi driver license on right side of taxi rear door

Using QR Code(Taxi company, driver’s name, phone number, career, star rating, etc..) – easy to find losts and founds or safety

Star rating by using the App (less rating than minimum rating

☞ Government-wide service training)

slide31

9. Using mileage system

  • Impose mileage system using App

(ex/ earning 3% of mileage, if it’s over 1000points, they can use it)

2. It is good for both of taxi drivers and customers, because customers use taxi for earning mileage continuously, and they can get a discount by mileage.

slide32

9. Kindness is a basic

  • Keeping kindness and service Through regular staff training
  • Establish the way of greeting
  • Making professional image through uniform
  • Exhaustive and kind Claims Processing for customers satisfaction
slide33

9. Changing taxi surcharge time

Changing a surcharge time –

changing a surcharge time to peak time (11pm~3am)

  • Around 12am, the number of taxis are rapidly decreasing, while the demand is sharply increasing. (demand>supply)
  • Change a surcharge time ☞ Increase of taxi income ☞ Increase of the number of taxi

Refusing passenger problem will be solved

slide34

9. Contract taxi

What is Contract taxi?

Customer who commute to work everyday can save time and get less tired, the taxi driver can get regular income.

If someone who has a car, the cost of maintaining a vehicle(insurance, gas, additional money) is similar to contract cost.

it will be better to use contract taxi.

It is a contract between customer and taxi driver during a certain period using taxi service at any place and any time.

slide35

9. Management of staff

  • A high level of salary
  • Young talent hiring
  • Appraisal of staff
  • ’ not a salary man, business man’

Motivation