DUNNES STORES Always Better Value . The Butter & Spreads Category Dunnes Stores, Carlow. Submitted to: Rita Kelly Submitted by: Krzysztof Baranowski Henry Kolawole. Introduction . Dunnes Stores began over 65 years ago Founded by Ben Dunnes with vision of better value
Always Better Value
Submitted to: Rita Kelly
Submitted by: Krzysztof Baranowski Henry Kolawole
INSIGHTS IN CARLOW AREA
This is the current tree Carlow Dunnes Stores is using at the moment, which is base on prices and Brands Strategy.
This is decision is based on consumer perception, from the our observation and interview we carried out.
This is the current range in Dunnes Stores Carlow and the way it look messy and they just stock different range of product in there without arranging it well in order to be easy for customer to make purchase.
Dairy spread is located at the corner and which is more close toward the back of the stores.
This is just an examples how the package is going to look but with different
Jam and Butter.
Chocolate spread with peanut butter.
Cheese spreads with fruits Spreads etc.