the butter spreads category dunnes stores carlow n.
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DUNNES STORES Always Better Value . The Butter & Spreads Category Dunnes Stores, Carlow. Submitted to: Rita Kelly Submitted by: Krzysztof Baranowski Henry Kolawole. Introduction . Dunnes Stores began over 65 years ago Founded by Ben Dunnes with vision of better value

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the butter spreads category dunnes stores carlow

DUNNES STORES

Always Better Value

The Butter & Spreads CategoryDunnes Stores, Carlow

Submitted to: Rita Kelly

Submitted by: Krzysztof Baranowski Henry Kolawole

introduction
Introduction
  • Dunnes Stores began over 65 years ago
  • Founded by Ben Dunnes with vision of better value
  • Butter & Spreads is a fast moving consumer goods
  • Dairy category is expect to increase by 5% till 2017
geographical location
Geographical Location

INSIGHTS IN CARLOW AREA

  • Dunnes opens its doors to the public on the 20th of September 2006 on Graiguecullen in Carlow
  • Located close to the Dome bowling sport centre
  • The main Competitors in area include: Tesco, Super-Quinn, SuperValue, Aldi, Lidl,
dunnes stores marketing strategy
Dunnes Stores Marketing Strategy
  • Dunnes has variety of strategies that they use in the Retailer Market against the competitors
decision tree
Decision tree

This is the current tree Carlow Dunnes Stores is using at the moment, which is base on prices and Brands Strategy.

the new decision tree based on consumer observation proposed
The new Decision tree based on consumer observation (proposed)

This is decision is based on consumer perception, from the our observation and interview we carried out.

range
Range

This is the current range in Dunnes Stores Carlow and the way it look messy and they just stock different range of product in there without arranging it well in order to be easy for customer to make purchase.

store location
Store location

Dairy spread is located at the corner and which is more close toward the back of the stores.

new products introduction
New products introduction

This is just an examples how the package is going to look but with different

Jam and Butter.

Chocolate spread with peanut butter.

Cheese spreads with fruits Spreads etc.