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Outdoor Marketing

Outdoor Marketing. Outdoor marketing. The Market is Unlimited. In 2002, advertisers spent $5.2 billion on outdoor advertising, up 0.8% compared to 2001. The National Outdoor Market. Who’s Who In Outdoor?. Why do they choose to advertise outdoors?. Outstanding value for the dollar.

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Outdoor Marketing

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  1. Outdoor Marketing

  2. Outdoor marketing

  3. The Market is Unlimited • In 2002, advertisers spent $5.2 billion on outdoor advertising, up 0.8% compared to 2001.

  4. The National Outdoor Market

  5. Who’s Who In Outdoor?

  6. Why do they choose to advertise outdoors? • Outstanding value for the dollar. • Surrounds consumers with a constant presence. • Suits every target audience and geography. • It is roadside, outside, inside, above and below and on themove.

  7. The NeXt Level of Outdoor • “Before we even launched the site we had over 5,000 subscribers because people wanted to win the car.” - Jeff Crane Hot Saints President

  8. The Hub Bug • Jeff Rust, director of membership for Corporate Alliance and the main driver of the Hub Bug, said, “You essentially get a moving billboard for $400 to $500 a month. That’s not bad.”

  9. The FatCats Hummer • “We wanted people to see it and have several reasons to come visit,” said Sean Collins, owner and operator of the Provo location of FatCats. Collins estimates that six to eight new customers come in a day because they have seen the wrapped Hummer and want to know what FatCats is all about.

  10. The Full Wrap • ADCAR’S main product is the Full Wrap. A wrap completely covers the vehicle with the advertisers ad. It has a very high impact and is remembered. The high impact is a result of its uniqueness and also the ability to control all the colors on the car.

  11. Word Splash • The Word Splash covers the car in words, but not entirely. Graphics are not used with a Word Splash; words only. This product is very effective with name brand recognition.

  12. Rear Wrap and Rear Window • The Rear Wrap cover the entire rear end of the vehicle including the back window. • The Rear Window Splash covers just the back window. • Both products offer advertisers more vehicles in their campaigns using the most valuable part of the car.

  13. The Caravan • Caravan increases awareness of the wrapped cars by traveling in targeted areas with 3 to 10 cars together. The high impact cars when put together are eye stoppers as people stare at the cars in wonder; the impact is intense.

  14. Why be in The Launch? • When: April 15, 2004 • What: All wrapped Adcars in a caravan from Provo to Ogden • Why: Strong media attention, free advertising. • Who: All companies involved in pre-sales. • Goal: To have over 100 wrapped Adcars in the caravan.

  15. Other Services • Sampling Services • Demographic Profiling • GPS • Car Placement Program • Business Employee Car Wrap • Ad Design and Layout

  16. Pricing

  17. Interactive Pricing

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