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Compete in Languages

Compete in Languages. Masterclass 2007 Dr Kevin Lin. About us. Specialist firm in communications in Chinese Expertise: Corporate/brand identity in Chinese Customised brochure/website for China Capacity building Translation/proofreading Interpreting Corporate hospitality.

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Compete in Languages

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  1. Compete in Languages Masterclass 2007 Dr Kevin Lin

  2. About us • Specialist firm in communications in Chinese • Expertise: • Corporate/brand identity in Chinese • Customised brochure/website for China • Capacity building • Translation/proofreading • Interpreting • Corporate hospitality

  3. Organizations that have benefited • Government departments • Scottish Executive • British Council • CBBC • Great Britain China Centre • Royal Bank of Scotland • HSBC • Standard Chartered Bank • Corporation of London • Deloitte Touche • Royal and Sun Alliance • British Standards Institute • BAe • Shell • BP • Old Mutual • Vodafone • Oxford University • Cambridge University

  4. Plan • Why? • Who to use? • How to manage? • Q & A

  5. Experiment 1 上天不下雨点 里面有明天的

  6. Question Was there a character that appeared in both lines?

  7. Why? strokes forming blocks = meaning Letters forming words = meaning

  8. Experiment 1 - repeat 上天不下雨点 里面有明天的

  9. Your name - their struggle • Wilkin & Sons • George • Tesco • Marks & Spencer • Aquascutum • Volac • GQS • Plextek • TTPCom • WiNew • Kleenex • BigMac • PQ2000Max • SuperTDA • Qashqai • Smootech • Resiblock

  10. Your name – their joke Vapour rub from Vicks F***

  11. Your product – their joke Chevy Nova No Go

  12. Your brochure وقال متكي لبي بي سي إن عقد مثل هذا الاجتماع يحتاج إلى تحضيرات.

  13. Your Powerpoint พระโหราธิบดีได้กล่าวึงลักษณะของชนิดโคลงนี้ไว้ในหนังสือจินดามณีว่า ประกอบด้วย วรรคหรือบาทละ ๕ คำ บังคับเอกโท เช่นเดียวกับโคลงทั่วไป

  14. What next - MBR Market Business Resources

  15. What to translate? • Name • Business card • Corporate brochure • Product literature • Website • Powerpoint presentation

  16. Best practice A managed approach Business Participation QC Value

  17. Who to use? Freelancers Freelancers Freelancers Agencies Freelancers

  18. Agencies – process Freelancer Freelancer Agency You Freelancer Freelancer

  19. Pros vs cons • One stop shop • Continuity • Language coverage • Don’t know your supplier • Don’t have control of quality • Don’t know the value you are getting

  20. Key considerations? • Decide what to translate • Decide who to use – freelancers vs agencies • Annual agreements cheaper than as/when • Estimated per thousand source words

  21. Selection/monitoring • Ask for references • Ask for agreement to be reviewed • Spot checks • Key phrases • Key messages • Random sentences • Use a third party specialist

  22. Participation Tell your translator: • Ask • Don’t have to guess or assume Channel of communication

  23. Summary • Change mindset – know the issues • Change behaviour – a managed approach • Manage languages • Manage suppliers • Manage quality • Change outcome – reap benefits

  24. Thank you! Any questions? Tel 0845 450 0721 mail@klcommunications.co.uk www.klcommunications.co.uk

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