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The Tip Network. Welcome. Tourism in Michigan 3 Benefits Impressions Clicks Data How it Works Moving Forward Getting Started. Google searches “Michigan Hotels”. TIP Network.

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Presentation Transcript
welcome
Welcome
  • Tourism in Michigan
  • 3 Benefits
    • Impressions
    • Clicks
    • Data
  • How it Works
  • Moving Forward
  • Getting Started
tip network
TIP Network
  • In a time-starved society, the TIP network publishes events and provides a planning utility that saves people time.
  • Only known local ad platform for tourism. Ads populate multiple sites, not one.
benefits impressions
Benefits: Impressions
  • Impressions
    • Generated brand recognition
    • Compares to billboard on Red Arrow Highway
    • Less expensive than billboard on Red Arrow. $1,200 compared to $9,000 per yearTIP: $.82 cpm | Board: $3.31 cpm
    • Unlike billboard, it provides a hot trigger to instantly find out more.
    • Constantly changing – open 24 hours a day.
  • Last year, Perry Ballard Incorporated helped grow the network 24% in terms of pageviews (98,556 in May 2009 compared to 122,050 in May 2010.) This further lowers the cpm.
benefits clicks
Benefits: Clicks
  • Click-thrus
    • Generated 5,933 clicks, guidingviewers who otherwise mightmiss your site.
    • Provided a hot trigger tomove people to act. Instant gratification.
    • Compare to Google AdWords: $1.54 per click for “southwest michigan vacation”$1.41 per click with TIP.)
    • Plays well with social media – Facebook
benefits data
Benefits: Data
  • Network Analytics
    • 500,000 Visits (about 50,000 visits per month in summer)
    • Nearly 2,000,000 pages looked at
    • Gained invaluable data on what matters most to target

audience.

    • Know where they live,what sites they visit,and how to convincethem.
benefits data1
Benefits: Data
  • Geography
    • Chicago – 2,365
    • Grand Rapids – 1,504
    • Indianapolis – 751
    • St. Joseph – 663
    • New York – 656
  • What publications
  • Billboards
  • How to market to them
  • Online affiliates
  • Tradeshows
moving ahead
Moving ahead
  • Different formats
get started
Get Started
  • Special offer for those who sign up by 11/24/2010
  • Tourist Invitation Program Contract
    • 1-year commitment
    • Two payment options: one-time payment or monthly
  • Once form submitted, we obtain FTP access
  • Plant Google Analytics
  • Provide a 1 hour training session