Professional SellingINTRODUCTION TO SALESAND THE BASIC SALES CYCLE WITH DUANE WEAVER Presented by D. Weaver, 2Birds1Stone Media
OUTLINE • Overcoming Sales Fears • Selling • Professionalism • The Basic Sales Cycle • Know Thyself
Overcoming Sales Fears • What are the typical fears you have of sales? • What is the primary purpose of selling? • What is the most important skill a salesperson can have? • Why? Image Professional Ethics $$$$ Helping Match?
SELLING Personal Selling: “…involves person-to-person communication with a prospect. It is a process of developing relationships; discovering needs; matching the appropriate products [and services] with those needs; and communicating benefits through informing, reminding, or persuading.” Manning and Reece, Selling Today: creating customer value, Pearson Education, Inc., 2007
Professional “1.following an occupation as a means of livelihood or for gain: a professional builder.2. of, pertaining to, or connected with a profession: professional studies.3. appropriate to a profession: professional objectivity.4. engaged in one of the learned professions: A lawyer is a professional person.5. following as a business an occupation ordinarily engaged in as a pastime: a professional golfer.6. a business or constant practice of something not properly to be regarded as a business: “A salesman,” he said, “is a professional optimist.” 7. undertaken or engaged in as a means of livelihood or for gain: professional baseball.”
Professional “continued” 8. of or for a professional person or his or her place of business or work: a professional apartment; professional equipment. 9. done by a professional; expert: professional car repairs. –noun 10. a person who belongs to one of the professions, esp. one of the learned professions. 11. a person who earns a living in a sport or other occupation frequently engaged in by amateurs: a golf professional. 12. an expert player, as of golf or tennis, serving as a teacher, consultant, performer, or contestant; pro. 13. a person who is expert at his or her work: You can tell by her comments that this editor is a real professional.” Retrieved January 11, 2007 from: http://dictionary.reference.com/browse/professional
Some Characteristics of Professional Selling • Driven to make it a career • Focus on the long term • Desire to improve to become an expert • Focus on matching vs. telling • Strength in all aspects of the Basic Sales Cycle
The Basic Sales Cycle • What is the first step in the sales process?
The Basic Sales Cycle • Listening/Observing - Needs Analysis
The Basic Sales Cycle:needs analysis • How do we determine/analyze a customer’s needs?
The Basic Sales Cycle • Listening/Observing - Needs Analysis • Analyze/Recommend - Recommendation
The Basic Sales CycleRecommendation • When presenting information to a customer or recommending an alternative what is critical to our success? • What will determine if it is the right solution? • How will you know?
The Basic Sales Cycle • Listening/Observing - Needs Analysis • Analyze/Recommend – Recommendation • Identify/Handle Objections – Preparing the Close
The Basic Sales CyclePreparing the Close • What does this mean “preparing” the close? • Examples?
The Basic Sales Cycle • Listening/Observing - Needs Analysis • Analyze/Recommend – Recommendation • Identify/Handle Objections – Preparing the Close • Ask for the Sale – Closing
The Basic Sales CycleClosing • What is closing? • Any suggestions/techniques/tips?
The Basic Sales Cycle • Listening/Observing - Needs Analysis • Analyze/Recommend – Recommendation • Identify/Handle Objections – Preparing the Close • Ask for the Sale – Closing • Build Follow Up Opportunity – Repeat/Referral Business
The Basic Sales CycleRepeat/Referral Business • This is the often forgotten step, yet it is the easiest time in the entire sales cycle to get new valid “hot” leads. • THREE? • Introduction
The Basic Sales Cycle • Needs Analysis • Recommendation • Preparing the Close • Closing • Repeat/Referral Business
KNOW THYSELF – Listening Skills (TRUE COLORS) Your True Personality Color This exercise helps you to not only discover your own personality, but helps you to recognize others and the challenges and ways you can relate with others. We exhibit each and all of these personality colors, just some are more prevalent in us and at different times in our lives. Getting to know yourself and understanding how you relate to the other personality types is a key ingredient in learning to relate to others in sales.
Thanks • Next Week we will conduct the True Colours assessment, you are to hand in your assessment at the end of class for a participation grade of 5/5. • Next Class please start to read the “white booklet” and Selling to Vito Chp.1, 2 and 12.