1 / 41

MOBILE FRIENDLY BUSINESS

MOBILE FRIENDLY BUSINESS. Stephen. Jonathan. The Two things a business needs. " Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation.

rachel
Download Presentation

MOBILE FRIENDLY BUSINESS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MOBILE FRIENDLY BUSINESS

  2. Stephen Jonathan

  3. The Two things a business needs "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. “Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." Peter Drucker

  4. Great Business Movies

  5. Don’t Worry….. We are not going to talk about Positioning, USPs, Channels, Split testing, or other marketing essentials but.. We are going to get to the point The point where the rubber hits the road The point where your marketing hits the start of your sales funnel We are going to talk about the process of using mobile marketing to remove the barriers between you and your prospects.

  6. A Quick Survey Do you have A smart phone? A tablet? Do you use these to surf the web? How many smart phones and tablets do you think there are in the UK?

  7. The Answer is….. 22 million Outselling PCs & laptops 2:1

  8. 82% of consumers have used mobile phones in a store to check prices (Insight Express) A few facts About The Mobile Market

  9. A few facts About The Mobile Market By the end of 2012 there will be more mobile devices than people on the planet (Cisco) There are already more mobile phones in the UK than people

  10. The number of searches on mobile devices doubles every 2 months A few facts About The Mobile Market Google develop all their tools and software for mobile devices before laptops and PCs X2 every 2 months

  11. A few facts About The Mobile Market ebay sells something via a mobile every 2 seconds

  12. A few facts About The Mobile Market Smartphone sales overtook PC sales last year (two years earlier than expected) By 2015 tablet sales will be bigger than PC sales

  13. SO WHAT???????

  14. Google tells us that Mobile users are much more likely to be buyers or action takers 94% or smartphone users have searched for a local business, charity or service provider 70% took action after searching 90% of those acted within 24 hours. 57% of users say that they won’t recommend a business with a poorly designed mobile site

  15. Every business can use QR Codes • QR Codes can send customer to: • Mobile landing page • Video • Your social media sites • Map to your business • Exclusive coupons, discounts, or giveaways • Customer feedback form or email Linking The Old With The New 100% of the traffic will be on a mobile device

  16. There are 2 principle tools for mobile marketing Apps Mobile optimised websites

  17. PC and Laptop websites

  18. You must fear abandonment 50% abandon • These are lousy economics and something must change

  19. Good Mobile sites

  20. We Need A Volunteer! How about if I offer a free 3 function mobile website?

  21. Frustration = abandonment = opportunity The Opportunity for you to quickly get more sales Mobile sites People using mobile devices to surf the net 10 % 50

  22. Mobile sites need to be designed with mobile users in mind PC or mobile website? • Keep your site that’s aimed at PCs • Switching software: • Switch between sites • Switch between templates • Device dependant

  23. What type of business should have a mobile website?

  24. All However, B2C customers are statistically more likely to be using a mobile device than B2B ones BUT this headline can be misleading …..

  25. Business people are also consumers Your website

  26. Mobile sites + bricks & mortar sites

  27. CTAs ( Calls To Action) must be above the fold

  28. Apps Brilliant for customer loyalty and personal recommendations

  29. How Do Apps Create Loyalty?

  30. How Do Apps Help Word of Mouth ?

  31. features on an app

  32. More sophisticated Apps allow you to push messages to customer that over 90% will read

  33. Apps Brilliant for Improving Productivity too!

  34. Why you should have an app? What do you think the most expensive part of the sales process is?

  35. What next?

  36. GET A MOBILE WEBSITE OR AN APP FOR YOUR BUSINESS Mobiles sites from £300 plus £30 a month Apps from £500 plus £50 a month

  37. SAVE £150 on apps & mobile websites Get your Voucher NOW Claim yours by 2pm today Tuesday 13th Nov

  38. Scan this QR code OR Type into your browser tinyurl.com/TTPM-OFFER OR Text your name to 07917 645 203

More Related