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Animal ID-Beyond Animal Health ID-INFO September 29, 2005

Animal ID-Beyond Animal Health ID-INFO September 29, 2005. Paul Clayton U.S. Meat Export Federation. Types of Traceability. Ranch. Stocker. Should Animal Disease Identification be connected with Food Safety Recall?

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Animal ID-Beyond Animal Health ID-INFO September 29, 2005

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  1. Animal ID-Beyond Animal HealthID-INFOSeptember 29, 2005 Paul Clayton U.S. Meat Export Federation

  2. Types of Traceability Ranch Stocker Should Animal Disease Identification be connected with Food Safety Recall? Is there an application for Source Verification, Process Verification of Commercial Traceability? Feedlot Plant (FSIS Inspection) CarcassFabrication Packaging Distribution Retail / Food Service/Consumer

  3. What is the function of Animal ID, Traceability, Source Verification and/or Process Verification? • Control animal and zoonotic diseases • Only need live animals procedures • FMD, BSE, Scapies, PRRS, PMWS • Food Safety • Chemical • Antibiotics, Hormones, Pesticides • GMO • Sanitary • Microbiology • GMP • Physical Risks: Needles • Only need plant procedures • Recall procedures • Commercial purposes • Branded Programs • Source Verification • Identity Preservation • Information Exchange • Genetics • Production Practices

  4. Traceability System • Traceability alone does not contribute to higher levels of safety or quality, it only transfers information along a supply chain. • In order for traceability to affect quality it must be associated with some type of quality assurance mechanism that imposes a set of standards and procedures and specifies data to be recorded so that quality can be assured. • It is the sharing of information recorded by firms, or by other institutions to which it is passed, which constitutes the bulk of any traceability system Souza-Monteiro and Caswell, Economics of Implementing Traceability in Beef Supply Chains: Trends in Major Producing and Trading Countries, June 2004

  5. Definitions • Identification: Identify animals and record their movement over their lifespan • Traceability (Trace back): The ability to trace the history application or location of an entity by means of recorded identifications. (ISO 8402:1994) • Product Tracing: The ability to identify by means of paper or electronic records a food product and it’s producer, from where and when it came, and to where and when it was sent. (CCFICS) • Identity Preservation: Maintaining product integrity throughout production and processing cycles of a food system

  6. Traceability Demand • Trade and consumer pressure to show that livestock and meat has been produced and processed in a safe and hygienic manner. • The trade and consumers want to be assured that: • Judicious use of compounds with responsible application have been exercised in the production of meat products. • Good Production Practices (GPP) and Good Manufacturing Practices (GMP) have been applied throughout the production and processing of the animal and meat. • Proof of these practices and procedures can only be accomplished through traceability systems, source or process verification.

  7. The New Era of Better Informed Consumers • Consumers, both domestic and international are demanding assurances of food safety • In addition to safety, consumers want to know where the product was produced, who produced it and is it fresh Dickson and Bailey, Meat Traceability: Are US consumers willing to pay for it? 2002

  8. Japan Consumer • Consumer study in Japan indicated that having a “traceability kiosk” in the retail store engenders consumer trust; • Consumers occasionally use the kiosk, but consumers just want to be reassured of the safety of the product. • Specifically, this study indicated the consumers want to know about the following attributes of meat products • Antibiotics • GMOs • Hormones • Agrichemicals • Consumers want more information on brands and traceability: • They are familiar with domestic brands and the key message of the brand • They need to know about the intrinsic attributes of a brand to understand and trust it.

  9. Commercial Traceability Animal Disease Traceability Breeding/Farrow Weaning Grower Finisher Plant (FSIS Inspection) Food Safety Traceability Carcass Fabrication Packaging Distribution Source Verified Value Attributes Retail / Food Service/Consumer

  10. Modern Animal Agriculture Value Attributes • Production • Genetics • Feed • Production Practices • Animal Health • Feed • Animal Welfare • Processing • Food Safety Enhancements • Quality Enhancements • Uniform Inputs • Genetics • Feed • Production Practices • Animal Health • Feed • Animal Welfare • Variable Inputs • Carcass Sorting (Premium Programs) • Carcass Fabrication

  11. High Quality Beef • Grain Fed • High Food Safety Standards • Quality Management • Consistent Supply • Versatility

  12. High Quality Pork • Nutritious • High Food Safety Standards • Quality Management • Consistent Supply • Versatility

  13. Branding will grow because a brand represents a promise of quality A tremendous amount of marketing and dollars will be placed behind a brand A brand can build customer loyalty & repeat buyers Brands Becoming the Norm

  14. Marketing Value Attributes Each of these product lines have traceable attributes. Some attributes must be traced back further in the production process.

  15. “Story Meat” • Voluntary • Marketing Tool • Shows Producer,Farm and Livestock • Let’s ConsumersKnow SomeoneStands BehindProducts

  16. Audit, Review and Compliance Branch Provides services for Quality System Verification Programs http://processverified.usda.gov/

  17. Beef Export Verification 1 3 5 AMS APPROVED Application Is submitted Onsite Evaluation Conducted by AMS Approved by AMS AMS Web Listing Successful Audit Qualified AMS Auditor Conducts Desk Audit Surveillance Audits Conducted 4 2

  18. Pork for the European UnionNon Hormone Treated Cattle

  19. USDA Processed Verified Programs • Cargill Meat Solutions • Value Pork • Verified Pork • Farmland America’s Best Pork • Murphy Brown LLC • American Berkshire Association • Premium Standard Farms • Seaboard Farms • PM Beef Group Ranch to Retail • Red Angus Assoc. of America

  20. USDA AMS Certified Brands Certified Pork Programs Certified Beef Programs Montbello Premium Pork

  21. USDA AMS Brand Name Beef Programs • Nolan Ryan All Natural Tender Aged Beef • Natural • Yield Grade 1&2, 600-899 Carcass Weight, 11.0-16.5 sq. in. Ribeye • Marbling Slight 0-100, A Maturity • Fat ¼ inch • Electrically Stimulated • 14 days of Aging • Smart Vision Beef Cam • USDA AMS Certified

  22. Connections!!!

  23. Canada

  24. Europe

  25. South America

  26. China

  27. Japan • Book Keeping System • ID Cattle at Birth • Verify Birth ID at Death or Slaughter • Verify BSE Test is performed on each animal at death or slaughter • JAS Requires disclosure of feed and antibiotic use

  28. Australia

  29. Summary • Regulatory Traceability • Animal Disease Control • Product Recall • Commercial Traceability • Value Attributes • Brands • Source / Process Verification

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